Field Marketing Manager for Finacle (Middle East & Africa) - Based in Dubai
About the role:
Reporting to the Global Lead for Field Marketing, the role of Field Marketing Manager for the Middle East & Africa (MEA), will be responsible for end-to-end ownership of the marketing strategy, planning and execution for the Infosys Finacle suite of solutions, across the MEA region. A go-to-market role, the person will be required to translate regional business objectives into relevant marketing campaigns, activities and initiatives, to achieve demand generation and brand visibility and sales enablement / effectiveness outcomes, working with an ecosystem of internal and external stakeholders and partners. This is largely an individual contributor role, supported by an extended team of resource people. This role will be co-located in Dubai with the MEA sales team.
Own and drive a multi-channel marketing strategy for demand generation, brand visibility and deal pursuit success in the markets across the Middle East & Africa (MEA) region for the Infosys Finacle suite of solution.
Knowledge / Skills Required
Finacle is the industry-leading digital banking solution suite from EdgeVerve Systems, a wholly owned product subsidiary of Infosys. Finacle helps traditional and emerging financial institutions drive truly digital transformation to achieve frictionless customer experiences, larger ecosystem play, insights–driven interactions and ubiquitous automation. Today, banks in over 100 countries rely on Finacle to service more than a billion consumers and 1.3 billion accounts.
Finacle solutions address the core banking, omnichannel banking, payments, treasury, origination, liquidity management, Islamic banking, wealth management, analytics, artificial intelligence, and blockchain requirements of financial institutions to drive business excellence. An assessment of the top 1250 banks in the world reveals that institutions powered by the Finacle Core Banking solution, on average, enjoy 7.2% points lower costs-to-income ratio than others
To know more, visit www.finacle.com
About the marketing team at Finacle
The marketing function is focused on building brand awareness and positively changing perception, growing pipeline, and increasing conversion rates. At Infosys Finacle, we are a small and closely knit marketing team, with a flat structure and a culture of high camaraderie. Commitment to transparency, encouragement of healthy feedback and equal access to learning opportunities, along with a regular off-work occasions to bond, has helped in ensure a strong team culture. A proactive attitude is encouraged and aided by a clear understanding of individual roles and solid cross functional collaboration in driving the business forward.