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Social Media and PR Lead

Brand Management and Strategy
Develop Brand Strategy, Tone, Voice, and Marketing Plans to support marketing and business objectives
Strong functional marketing expertise across Social Media Marketing, Brand Communication, Brand Building, Consumer Insights and Content Writing
Regularly monitor market & competitive landscape to evaluate existing & upcoming opportunities/ challenges
Undertake regular progress reviews with key stakeholders
Ensure effective partnership with external agencies, vendors and partners PR and Communications
Responsible for all communication - both creative and media selection - across all channels. Online creative, social media and also PR.
Manage press and public relations; Identify trends, monitor current events and influencers, to anticipate opportunities to engage in and/or lead the conversation in key areas of TraceX's work;
Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests
Manage a monthly cadence for newsletters – both for prospects as well as customers
Social Media
Ensure effective implementation of Social Media calendar to support TraceX's brand building efforts, educate prospective buyers about traceability, engage existing customers, and build a strong following across all our channels
Work with creative, content and digital teams to create relevant content for building engagement/communication and to continuously innovate how we use our existing channels
Manage marketing spends on social media and brand initiatives with measurable ROI

Preferred Qualifications

4+ Years' experience working in a relevant field with preferably 2+ years in SaaS
Excellent command of the English language is a must, with exceptional email writing skills to pitch to publications and Influencers
Should have a knack for crisp sentence composition, grammar, and syntax.
Adept with basic design tools such as Canva, knowledge of Adobe Suite would be a plus
Knowledge of social media management, social listening and analytics tools such as Buffer, Hootsuite etc. mandatory
Must have prior knowledge of how social content functions on LinkedIn, Twitter, Instagram,
YouTube, Quora, etc., and how to optimise this content to generate the best results – from brand awareness to lead generation
Must be a self-starter, with an ability to generate value independently and in a team.
bangalore, KA, IN