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Product Marketing Manager: (Higher Education / Test Prep)


We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.




Looking for candidates from Publishing and Edtech companies




Location: Noida / Bangalore (For HED role)

Location: Noida: (For Test Prep role)

Positions: 2


Market strategy expert:
research & Competitive analysis to develop marketing strategies
& Planning before a product goes to market –
knowledge of target markets and how to best introduce & track the product into each market
and analyze market trends to position products


Product Understanding

Company Product
technical details into benefits for the user
products using relevant KPIs and feedback from existing and prospective customers


Packaging (bundling/ digital content etc)


Marketing experts: Though various marketing principals defines plans to pull sales. (co-ordination with Marcom/E-com)


Launch & Messaging:
conjunction with product defines product position and defining messaging for customers, linking each feature to consumer benefits. Go to Market planning.

Supporting sales & training
tools and product training in sync with editor
Company
Pearson
Posted
07/09/2022
Location
Bangalore Urban, KA, IN