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Digital Marketing Executive

The Digital Marketing Executive will assist in the planning, execution and optimisation of paid digital media. Execute and optimize PPC campaigns on Google, Facebook and LinkedIn. Optimize landing pages for better conversion. Work with the content and design team to build relevant creative ad copies including text ads, site links and content for display ads and native ads on mobile

Ideal candidate demonstrates a strong sense of initiative in seeking out new technologies that have the potential to be used as effective marketing tools to help drive business and gain competitive advantage.

Key responsibilities:
Perform daily account management on Facebook Ads/Google Adwords;
Handle Customer Database and consolidate data with concise analysis for proper segmentation;
Execute strategies for keyword opportunities, campaign structuring, and targeting;
Monitor keyword bids, monthly and daily budget caps and account metrics;
Administer web analytics dashboard, reports, and key reporting tools, and point out key areas of improvement/expansion;
Manage large keyword lists, analysing campaign/ad-group/Keyword performance
Handle Facebook advertising (ads creation, ads monitoring, analysis);
Documenting business requirements and expected outcomes, and mapping these to appropriate technology through a vendor/solution approval process;
Align marketing technology with business goals and craft technology enabled digital business models;

Desired Qualification and Background:
Preferably an engineering background with deep appreciation of marketing; 
Google Ads ans Analytics certified;
2+ Years of experience in biddable paid media management ). In-depth knowledge of Google Analytics, Google Search Console, Google AdWords, SEMRush, Facebook Ads etc..
Data analysis and presentation skills, including experience deploying self-service capabilities in campaign management and BI tools; 
Ability to manage multiple projects and deadlines with demonstrated ability to combine strategic thinking with effective tactical execution; 
Familiarity with the latest marketing technology trends, as well as established best practices;
Mumbai, MH, IN