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Specialist - Paid Social Media Marketing


Job Description
Specialist, Paid Social Media Marketing | Jasola, New Delhi, India
Your goal - to help and better the lives of students.
The Culture:
Chegg's culture celebrates leadership at all levels and does not discriminate based on job descriptions or titles. The culture is open, with our 'fast feedback' system implemented to encourage transparency. You will be given latitude to drive and stretch to deliver mutual goals.
The Organization: Marketing Operations (MO)
The Marketing Operations (MO) team is an operational arm of Chegg Marketing and is critical to its success. The team is involved in acquiring customers through multiple marketing channels like organic search, paid search, email, paid social, affiliate, and display. Going beyond customer acquisition, MO participates in analysing students' behavioural trends to enable better business outcomes. The team also monitors and assesses the industry landscape to generate actionable insights.
The Role: Specialist, Paid Social Media Marketing
We are looking for a mid to senior levelPaid Social Specialistto join our talentedMarketing operationsteam inour New Delhi office.
The ideal candidate should be excited to join our team's mission to aid in the strategic growth of Chegg by building the capability of developing processes that increase capacity by making ongoing marketing activities more efficient, scalable, & predictable.
Responsibilities:
Day-to-day campaign & budget management to inform performance optimisation & experimentation goals

Raising concerns and highlighting opportunities whenever required

Managing monthly channel pacing to ensure we hit budget/CPA targets.

Support the project scoping and implementation of our performance marketing strategy for Meta (Facebook & Instagram), Snapchat, LinkedIn etc

Define, test, and roll out optimization and automation strategies across app and web campaigns for Meta (Facebook & Instagram) , Snapchat, LinkedIn etc

Build and utilize a deep understanding of Social Media performance incl. performance drivers across markets

Work with the product managers, engineers and data scientists to design and automate processes that enable data-driven decisions at scale

Craft best in class campaigns with our design and analytic teams, developing the Chegg personality through ad personalisation & audiences

Daily monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders and upper management.

Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPI's and performance benchmarks
Requirements:
Candidate should have at least 4+ years hands-on experience with performance marketing, ideally managing large budgets and experience working with Meta (Facebook & Instagram) and Snapchat.

Have an excellent understanding of levers and main KPIs of performance marketing (across web & app)

Able to assess performance, define strategy and prioritize tactics to drive growth and profit

Highly analytical mindset with proficiency in Excel.

Experience in running a/b tests, lift studies, and basic knowledge of statistics

Working knowledge about Smartly.IO

Experience in managing campaign pacing and performance, providing internal and client teams with insights or optimization recommendations

Problem solving mentality, always looking for more efficient ways to improve the process.

Excellent written and verbal communication skills

Able to work in a structured and independent way and deliver great results with their hands-on mentality

Should be Innovative and curious, not afraid to challenge the status quo

Have good prioritization and time management skills, ability to manage multiple projects, appetite for collaboration and eagerness to learn.
Good to have:
Experience on other buying platforms apart from the ones mentioned above

Experience working with automation and reporting tools.
Why do we exist
Students are working harder than ever before to stabilize their future. Our recent research study calledshows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.Video Shorts
Life at Chegg:
Certified Great Place to Work!:
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Posted
07/09/2022
Location
delhi, DL, IN