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Search Engine Optimization Specialist

About hoichoi

We are an on-demand video streaming entertainment platform for Bengalis worldwide. With an array of exciting content choices including Bengali Classics, Blockbusters, Documentaries, Short Films, and Exclusive original web series we aim to be home to the best in Bengali entertainment.

hoichoi is the digital vertical of SVF Entertainment - a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.

As we take on the next level of growth, we are looking for passionate and talented people to join our team, committed to redefining online entertainment for Bengalis globally.

The Role

As an "SEO Executive“, you will build and execute strategies to boost hoichoi's organic visibility. You will know the current SEO best practices and work with the content marketing and web teams to optimize all website content, landing pages and digital advertising. You will develop short and long-term SEO plans and have familiarity and experience in Google Analytics and PPC campaigns.

Role & Responsibilities

  • Planning & Execution for SEO campaigns, analytics, keyword rankings monitoring, keyword research, site auditing methods and link analysis
  • Provide SEO analysis and recommendations around the structure of websites and web pages
  • Provide recommendations and execute strategies for page creations and content meta data in coordination with SEO goals – general and keyword specific
  • Hands-on experience on improving website traffic with focus on both on-page and off-page optimization
  • Regularly check for crawl errors, canonical issues, bad redirects, duplicate content to let the client know and minimize such technical errors on the client site
  • Own, manage and grow Organic and referral and support paid channel strategies
  • Be responsible for tracking, reporting and competitive analysis of digital activity providing crucial insights into marketing activities
  • Work closely with other teams to increase relevant backlinks, linking domains and ensuring high Domain Authority
  • Optimizing bounce rates and maintaining bounce rates within acceptable margins
  • App store hygiene and optimization ensuring quality organic app downloads (Google Play, iTunes Appstore & Amazon Fire TV, LG Web OS, Samsung Tizen)
  • Experience with working on SEO elements like htaccess, robots.txt, sitemap, metadata, site speed optimization
  • Work with the development team to ensure SEO best practices are properly implemented
  • Ensuring presence and visibility of brand across online platforms including but not limited to Facebook, Twitter, LinkedIn, imdb, wiki, quora, reddit etc.
  • Enable the organization to ramp up Digital marketing efforts. Work with partners to have a consistent effort presence across channels.

Qualification & Skills

  • Minimum 2-4 years of experience in Digital marketing including Search Engine Marketing (SEM), Web Analytics.
  • Experience in leading Digital Marketing efforts, aimed at driving online acquisitions through organic campaigns
  • Proficient in Google analytics, Adwords ,Search Console
  • Working knowledge of SEMRush, MOZ, AHrefs, Screaming Frog is highly desirable
  • Experience of having displayed sharp sense of employing existing and emerging social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, etc.) their respective participants and how each platform can be deployed and cross-leveraged in different scenarios.
  • Up to date with the latest trends and best practices in SEO and SEM
kolkata, WB, IN