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Product Marketing Manager

6G Internet is the latest in a long line of technology success stories going back decades to the dawn of home computing. 6G Internet is the entrepreneurial, high growth, challenger brand in the regulated and fiercely competitive broadband and home Wi-Fi sector. We are unique as we'rebuilding our own air fibre network and rolling out from town to town across the north of England. Were investing in a class leading, commercially focused marketing team to build the brand, develop and manage products and drive customer acquisition to achieve ambitious market share goals.

This privately owned group of companies offers a diverse range of services to customers throughout the UK. Founded by two successful entrepreneurs the business has grown rapidly by making complementary acquisitions and developing new services to meet market demands. Operating in a buoyant technology space they have recently completed a successful round of external fundraising and now have in excess of £120m of capital to deploy on a major infrastructure project.

Product Manager Marketing

The main measure/objective is to understand the consumer & create the product to generate leads through on and offline marketing channels. This role sits between marketing and the rest of the business and is essential to get the right products crafted that customer wants to buy and the business can support/provide.

The Product Manager will agree price points, benefits, deals and packages for their product category. Then working with the rest of the marketing team to launch, train sales/ CS and monitor timely and effective campaigns.Listening to calls (speak to/survey consumers directly for feedback) and checking data to maximise conversion rates.

The Product Manager will be a team player who can get the right information to the right people then work with them to make decisions.

KPIs are based on lead generation and conversion rates with responsibility for ensuring the pipeline is full with quality leads, adjusting campaigns to ensure they convert.

They are accountable for reporting on the success of their product(s), and will be targeted against an implementation success rate.

Key criteria

Understands the Brand, the Market and compliance issues

Understands the Product and able to take concepts and turn them into tangible, desirable products

Understands the Consumer and their journey with us

Monitors and understand competitors

Able to present info in a clear and concise manner

Design deal/product/ message/copy/benefits

Work with in-house studio to brief creative.

Present and train sales team

Monitor sales by listening to calls

Get consumer feedback through calling, meeting, online surveys.

Intelligent, commitment, hardworking, hands on, self-learner, confident and attention to detail.


Posted
07/08/2022
Location
Burnley, England, UK