Sr. Specialist, Ad Operations


Work Location: Mumbai, India

Business Unit: mCanvas



About mCanvas



mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features into the brand narrative.




mCanvas is creating 'wow' moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit mCanvas.com




Responsibilities:

· Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns

· remarketing campaigns, app installs and video branding, etc.

· Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360

· Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions

· Collaborating with other internal teams to get implementation of tracking mechanism completed

· Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies

· Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives

· Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals

· Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting

· Plan, execute and manage Programmatic Campaigns

· Understand Performance across Digital

· Preferably worked on Performance based campaigns




Primary Skill (Mandatory Skill)




· Programmatic Buying (Intermediate)

· Experience working on DV 360






Required Skills:

• 2-6 years of work experience in managing ad operations of popular networks such as Google, Facebook, Display, Bing, Yahoo and others

• Exceptional verbal and written communication skills

• Creative, out-of-the-box thinker with sharp analytical skills and problem-solving ability

• Self-motivated, team player and persuasive with an inclination to learn and grasp new concepts

• Excellent numerical ability and attention to detail

• Well-versed with MS-Office applications like Excel, PowerPoint and Word

• Ability to simultaneously manage multiple projects

• Should be able to do business with people from different cultural backgrounds




About Affinity: Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is a 200+ employee company that operates 6 business units, namely - mCanvas, VEVE, Siteplug, AdOpsOne, Yield Solutions & Good Guilt. For more information, visit www.affinity.com.
Posted
06/23/2022
Location
Mumbai, MH, IN