Assistant Manager - Consumer & Technical Insights
Be part of the world's most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life - giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So, apply to us, to unleash your curiosity, challenge ideas and disrupt processes use your energy to make the world a better place. As you work to make a real impact on the business and the world, we'll work to help you become a better you!
We are looking to hire an Assistant CTI Manager - Consumer & Technical Insights for our Home Category based in Mumbai:
J ob Description:
The R&D Consumer & Technical Insights team is responsible for providing consumer direction and leadership in product design to the R&D teams (New Product Development, Product optimization & Value Engineering, Innovation, Future Formats)
This global role is based in Mumbai (India), supporting the Home Care business globally. Some of our global brands are (DiG, Comfort, Radiant, Surf, Sunlight, CiF)
The general purpose of the job is ensuring the delivery of high-quality product evaluation and insights through strategic understanding of consumers and habits to support our global innovation portfolio across our global Home Care brands. The role will involve working in a multi-disciplinary business environment with cross functional teams, providing a critical link between the Global unit and cluster colleagues around the globe
The role will involve bringing fresh design thinking to the different CTI projects through the entire product innovation cycle. This would include but not limited to:
Discovering needs of the project and the pain points to be solved for the end consumer through various techniques such as ethnography, immersions, workshops
Defining the goal of the project and use innovative ideation techniques to scope the ideas to be implemented in the projects
Designing the solution (creative stimuli) and product experiences that can deliver superiority and cascade to relevant stakeholders
Testing stimuli with consumers through different stages of innovation cycle e.g., ideation, concept, and product evaluation
Responsible for (but not limited to)
Creating design playbooks for critical moments of consumer preference for e.g., fragrance to guide business for a winning product design experience
Creating compelling assets/demos for communicating the consumer benefit that can be used across channels such as E-comm and trade
Work with external design agencies to craft briefs, guide stimulus development and deliverables in line with design thinking principles
Understanding business needs at different stages of product innovation cycle and crafting the design thinking objectives, stimuli, and deliverables (such as immersive playbooks, (both digital and offline) to achieve them
Support in co-ordinating consumer studies from end to end to support project networks. Be proficient in designing the brief, getting proposals from the agency, commissioning the study, monitoring progress, data analysis and interpretation and sharing of the results on time.
Working with project team, global counterparts, Consumer Market Insight team & agencies to ensure seamless delivery on the project.
Have a keen interest in consumer behaviour (their habits and attitudes, drivers), category, brands, and competitive environment to generate, develop and support insights for superior mixes
Help in the analysis of trends, consumer needs, new technology impact on consumers, and consumer/market/product insights to identify new opportunities for the business.
Working knowledge and some prior experience of using graphic designing tools like Adobe Photoshop, Adobe Illustrator and movie making tools would be additionally desirable
Fellow R&D Associates, global teams, Project team, Technical Project Leader, Marketing, CMI, Cluster CTI teams
Area of Specialization - Master's in Psychology/Design / Technology/ Statistics/Economics/
Master's in Business Administration with Bachelors in Economics/Statistics/Life Science / Psychology/Design/Arts/Humanities
Any additional certification in Consumer Research/Consumer Behavior will be preferred.
No of relevant experience - 6 to 8 years (in agency, FMCG, E-commerce)
Any prior experience or exposure in working on consumer research will be desirable
Key Skills (Functional/General)
Curious thinker, observer, and dynamic learner
Creative and versatile
Design and systems thinking
Ideation and storytelling
Good communication skills (verbal/written/presentation)
Excellent influencing skills
Excellent interpersonal skills and a team player
Proven Project management skills
Drive, energy to make a real contribution
Pro-active and enthusiastic approach