About the role
What will you do?
● Lead the identification, evaluation, and prioritization of SEO & ASO initiatives that drive new user
growth. This would typically include:
A. On-page Optimization
● Site Structure Analysis, Competition Analysis, Keyword Research
● Entity Analysis, Internal Linking Optimization (data backed techniques)
● Execution and project management of ongoing SEO projects
● Topic research to generate new opportunities for growing traffic
● Keyword Finalization, Keyword Density Analysis and Placement
● Existing Web Content Optimization, Tags, Anchor Text
B. Off-page Optimization
● Link building
● Blogger outreach for guest blogging
C. App Store Optimization
● Store Listing Experiments to increase conversion & Installs
● Keyword Ranking in Play Store & App Store
D. Conversion Rate Optimization
● Conversion optimization for Orders & Installs from SEO Traffic
● Set SEO strategy to inform product roadmap and planning process
● Partner with Engineering to manage the full product lifecycle for all SEO features
● Work with Engineering teams to improve the site’s technical optimization and ensure that the
platform meets the technical requirements of search engines with the goal of improved organic
rankings
● Work with Engineers, content team, business teams, and growth teams to scale up organic traffic
from search engines
● Run keyword research and competitive analysis to find areas for organic growth
● Mobile site readiness for mobile-first indexing Core web vitals, Content, UGC, Schema &
Structured Data implementation. Driving strategy to acquire backlinks that positively impact
organic rankings
● Assist the content creation team with Ideas, Topics, Keywords to create a high-quality content
creation calendar
● Find opportunities for partnerships with websites and publishers in order to grow organic visibility
● Design and execute SEO experiments
● Lead analysis and reporting on Healofy’s SEO KPIs
● Observe and analyze behavior from search engines, and use analysis to derive recommendations for improved performance
What do you need?
● Bachelor’s degree in a technical discipline such as Computer Science or Engineering, or
equivalent experience
● Deep expertise in SEO (4+ years of experience), good level of understanding of
performance-driven marketing and analytics
● Understanding of SEO positioning, keyword identification, interlinking
● Experience with Google Adwords(keyword planner), Google Analytics, Google Tag Manager,
Microsoft Clarity, Google Optimize, Data Studio and the likes
● Hands-on experience with Ahrefs, Semrush, Ubersuggest and similar SEO tools
● Familiar with HTML, CSS, JavaScript - Proficiency: Intermediate
● Proven track record of developing and driving in-house SEO strategies
● Strong experience managing cross-departmental teams to launch features
● Strong experience in analytics and reporting
Who will excel?
Note: Bangalore based office job (HSR Layout) for 6 days a week.