SEO Expert

About the role

• Healofy is seeking a Search Engine Optimization (SEO) Specialist, to join our Marketing & Growth Team.
• You will work directly with the Growth, Product, Marketing, and Content teams to drive organic search
• traffic growth for Healofy. Reporting to the Head of Marketing, You will be fully responsible for driving the
• SEO roadmap, leading initiatives, and reporting results to leadership.

What will you do?

● Lead the identification, evaluation, and prioritization of SEO & ASO initiatives that drive new user

growth. This would typically include:

A. On-page Optimization

● Site Structure Analysis, Competition Analysis, Keyword Research

● Entity Analysis, Internal Linking Optimization (data backed techniques)

● Execution and project management of ongoing SEO projects

● Topic research to generate new opportunities for growing traffic

● Keyword Finalization, Keyword Density Analysis and Placement

● Existing Web Content Optimization, Tags, Anchor Text

B. Off-page Optimization

● Link building

● Blogger outreach for guest blogging

C. App Store Optimization

● Store Listing Experiments to increase conversion & Installs

● Keyword Ranking in Play Store & App Store

D. Conversion Rate Optimization

● Conversion optimization for Orders & Installs from SEO Traffic

● Set SEO strategy to inform product roadmap and planning process

● Partner with Engineering to manage the full product lifecycle for all SEO features

● Work with Engineering teams to improve the site’s technical optimization and ensure that the

platform meets the technical requirements of search engines with the goal of improved organic

rankings

● Work with Engineers, content team, business teams, and growth teams to scale up organic traffic

from search engines

● Run keyword research and competitive analysis to find areas for organic growth

● Mobile site readiness for mobile-first indexing Core web vitals, Content, UGC, Schema &

Structured Data implementation. Driving strategy to acquire backlinks that positively impact

organic rankings

● Assist the content creation team with Ideas, Topics, Keywords to create a high-quality content

creation calendar

● Find opportunities for partnerships with websites and publishers in order to grow organic visibility

● Design and execute SEO experiments

● Lead analysis and reporting on Healofy’s SEO KPIs

● Observe and analyze behavior from search engines, and use analysis to derive recommendations for improved performance

What do you need?

● Bachelor’s degree in a technical discipline such as Computer Science or Engineering, or

equivalent experience

● Deep expertise in SEO (4+ years of experience), good level of understanding of

performance-driven marketing and analytics

● Understanding of SEO positioning, keyword identification, interlinking

● Experience with Google Adwords(keyword planner), Google Analytics, Google Tag Manager,

Microsoft Clarity, Google Optimize, Data Studio and the likes

● Hands-on experience with Ahrefs, Semrush, Ubersuggest and similar SEO tools

● Familiar with HTML, CSS, JavaScript - Proficiency: Intermediate

● Proven track record of developing and driving in-house SEO strategies

● Strong experience managing cross-departmental teams to launch features

● Strong experience in analytics and reporting

Who will excel?

• The ideal candidate will be comfortable in a fast-paced, multi-tasked, high-energy environment. They will be a creative and analytical problem solver with a passion for delivering results.
• At Healofy, we have the courage to pursue what seems impossible, we work hard to get things done. If you feel the above values resonate with you – you will enjoy this incredible journey with us!

Note: Bangalore based office job (HSR Layout) for 6 days a week.