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Lifecycle & Retention Marketing Manager

About Nuun HydrationAt Nuun (pronounced noon) we have a simple and clear mission: Empower everyone to muuv more! Our pure hydration products (drink tablets and powders) are optimized for a life in motion and are formulated with the highest standard in mind from the utmost quality ingredients. Our companys culture and mission have been recognized by Outside Magazine, who have named Nuun to its Best Places to Work list every year since 2017. Do you want to join the muuvment? To learn more, visit nuunlife.com or follow us at @nuunhydration and #nuunlife.

Summary

The Retention Marketing Manager is responsible for leading the strategy, implementation, and optimization of marketing channels and programs that drive consumer retention at scale. This is a highly collaborative role that works closely with paid, owned, and earned media channel managers, as well as business owners (DTC & eCommerce) to integrate loyalty content and experiences into others programs. The RMM leads our Nuun+ Loyalty Program, DTC Subscribe & Save, Refer-A-Friend, Email Marketing, SMS Marketing, and is expected to optimize these programs while launching new ones. Equal parts creative and analytical, this individual is ultimately responsible for ensuring that we create meaningful and sticky experiences for consumers who are engaged in the brand, and to provide memorable, best-in-class experiences at scale.

Responsibilities

  • Owns DTC retention marketing strategies in full - through to implementation and optimization -aiming to increase customer loyalty, LTV, drive engagement, reduce churn, and grow revenue.

  • Manages our Email, SMS, Nuun+ Loyalty Club, and Subscribe & Save channels and is responsible for growing the programs participation, engagement and impact on revenue growth.

  • Takes a test/learn/optimize approach on a constant basis across all activities.

  • Works collaboratively with key stakeholders and business owners to ensure efforts are driving impact beyond program-specific measurements.

  • Integrates personalization and dynamic content into programs by testing (messaging, frequency, send day/time, content etc) and segmenting accordingly.

  • Monitors performance, analyzes data, and reports out on KPIs for all owned programs.

  • Write creative briefs for owned programs and partner with creative and content marketing teams to produce effective, best-in-class assets.

  • Leverage other paid, owned, and earned media channels/programs to increase brand loyalty and engagement in retention programs.

Qualifications and Skills

  • Minimum 3 years of experience managing digital marketing programs at agencies or in-house.

  • Excellent presentation skills and storytelling abilities, and comfortable presenting to small or large groups.

  • Comfortable analyzing data and making it actionable to a wide variety of audiences and learning-types.

  • Skilled in the following platforms: Shopify, Zendesk, Yotpo, Recharge, &/or similar.

  • Skilled working within and extracting data and insights from analytics and research platforms a plus, including: Google Analytics, Google Search Console, Facebook Business Manager, SEMRush or Moz Pro.

  • Conceptual understanding of website technologies and integrations, and comfortable applying and testing analytics and tracking implementations.

  • Excellent interpersonal communication, relationship building, teamwork, and project management skills.

  • Strong prioritization and time management skills, and ability to manage multiple projects and priorities.

  • Experience in CPG or the health and active lifestyle industries a plus.

  • Undergraduate degree.

    The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified. Candidates meeting some but not all of these qualifications are urged to apply. We are looking for excellence and recognize that it can come to us in many different combinations of skills, experience and abilities.

    Nuun & Company Inc. is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, national origin, sex, gender identity, sexual orientation, age, citizenship, marital status, disability or veteran status. We are committed to providing a workplace where an increasingly diverse group of employees can thrive. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

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Company
Nuun
Posted
06/21/2022
Salary Range
$117,000.00 - $179,000.00
per Year
Salary range estimated by
salary estimation provided by zippia
Location
Seattle, WA, 98127, US