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Marketing Coordinator (Full Time/ Day shift)

Summary

Job Description

POSITION SUMMARY:

The Marketing Coordinator will execute marketing communications projects and tactics for Penn Medicine Lancaster General Healths Marketing Department, as assigned, and assist Marketing Director, Marketing Manager and Marketing Specialists with assigned and special projects.

LOCATION: Lancaster, PA

HOURS : Full Time (1.0 FTE; 40hrs/wk) Day Shift (8 am -- 5 pm), with some evening and weekend hours as needed for onsite events. The frequency of this is limited.

ESSENTIAL FUNCTIONS: Qualified individuals must have the ability (with or without reasonable accommodation) to perform the following duties:

  • Coordinate and execute marketing tactics, including writing, editing, proofreading, and management of promotional materials, collateral, and blogs. Heavy reliance on copy writing.

  • Coordinate with Health Literacy as needed to ensure marketing materials meet health literacy requirements.

  • Manage and process jobs in project management system (EZ Projects) including tracking and processing of invoices related to project expense. Provide weekly update reports to Director of Marketing and service line reporting to Senior and Marketing Specialists.

  • Assist with special projects, as necessary, such as, but not limited to, planning, coordination, and onsite support of sponsorships and events, obtaining information from other departments or outside related to services, preparing information packets or materials needed for displays or presentations.

  • Coordinates direct mail projects, as assigned, working with vendors and postal representatives.

  • Assist with the coordination of digital advertising campaigns including lead management, tactical support, technical support and reporting of campaign results.

  • Track reporting and deliverables from Media Buying company.

  • Assist with PowerPoint/presentation development for executive, service line meetings and quarterly marketing updates. Help with formatting, polishing the look and feel and telling the story visually.

  • Assist with compiling tableau reports for Marketing Leadership and Marketing Specialists for analysis and presentations.

  • Assist with submitting eBlast requests to downtown and following up for reporting and performance.

  • Assist Marketing Specialists with submitting data requests to PMLGH Business Intelligence.

  • Assist Marketing Specialists with website content updates as needed, including FAD updates.

  • Assist with Q/A for web site updates, emails and newsletters.

  • Work on stretch projects for small marketing campaigns to develop strategic skills.

  • Apply rigorous attention in the use of brand standards.

SECONDARY FUNCTIONS: The following duties are considered secondary to the primary duties listed above:

Assist with assigning schedule for tickets for staff for Barnstormers Skybox.

  • Assist with ensuring our promotional materials are stocked at facilities we have sponsorships with (Spooky Nook, GEARs, Hempfield Aquatics Center, Lititz Rec center) and scheduling LGH seminars

  • Update elevator posters and assist with coordination of other marketing-related signage across the system.

  • Other duties as assigned to support the marketing department, business development division, or Penn Medicine Lancaster General Health system.

JOB REQUIREMENTS

MINIMUM REQUIRED QUALIFICATIONS:

  • Bachelors degree preferably in marketing, communications, or writing.

  • Three plus years experience in Marketing or related experience, preferably in health care.

  • Project management experience and writing background.

PREFERRED QUALIFICATIONS:

Proven experience with and understanding of content and digital marketing tactics, digital advertising and digital metrics.

  • Proven experience working with Customer Relationship Management Platforms.

  • Healthcare marketing and understanding of privacy issues.

  • Proven ability to create, write, and edit marketing materials, support documents, and deliverables.

  • Proven ability to complete projects, deliver client services to the clients satisfaction, and to run the full process of plan, develop, implement and evaluate marketing projects with minimal need for supervision or direction.

Disclaimer: This job description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts, or working conditions associated with the job. It is intended to be a reflection of those principal job elements essential for recruitment and selection, for making fair job evaluations, and for establishing performance standards. The percentages of time spent performing job duties are estimates, and should not be considered absolute. The incumbent shall perform all other functions and/or be cross-trained as shall be determined at the sole discretion of management, who has the right to amend, modify, or terminate this job in part or in whole. Incumbent must be able to perform all job functions safely.

#LI-MD1

Benefits At A Glance:

PENN MEDICINE LANCASTER GENERAL HEALTH offers the following benefits to employees:

  • 100% Tuition Assistance at The Pennsylvania College of Health Sciences

  • Paid Time Off and Paid Holidays

  • Shift, Weekend and On-Call Differentials

  • Health, Dental and Vision Coverage

  • Short-Term and Long-Term Disability

  • Retirement Savings Account with Company Matching

  • Child Care Subsidies

  • Onsite Gym and Fitness Classes

Disclaimer

PENN MEDICINE LANCASTER GENERAL HEALTH is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

Search Firm Representatives please read carefully: PENN MEDICINE LANCASTER GENERAL HEALTH is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at PENN MEDICINE LANCASTER GENERAL HEALTH via-email, the Internet or directly to hiring managers at Penn Medicine Lancaster General Health in any form without a valid written search agreement in place for that position will be deemed the sole property of PENN MEDICINE LANCASTER GENERAL HEALTH, and no fee will be paid in the event the candidate is hired by PENN MEDICINE LANCASTER GENERAL HEALTH as a result of the referral or through other means.

Posted
06/21/2022
Location
Lancaster, PA, 17622, US