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Programmatic Campaign Manager

The Role

We're looking for a Programmatic Manager to help launch, oversee, and directly manage campaigns for our clients at Wpromote. You'll manage paid media campaigns across programmatic platforms, making optimizations and updates daily.

We want a go-getter that brings prior experience and knowledge with various verticals and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You'll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays year round, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

*If you reside in Colorado, please click this link to view Colorado compensation information and apply for this role. Residents of all other states are encouraged to apply to this posting. Compensation packages for employees and applicants outside Colorado may differ from the Colorado compensation information and are based on a wide array of factors unique to each candidate and location, including but not limited to skill set, years & depth of experience, education and certifications, and geographic location. This may differ in other locations due to cost of labor considerations.

**This position may be performed remotely in most states within the US, with some exclusions

***This position is not eligible for immigration sponsorship

#LI-JJ

#LI-Remote

You Will Be
    • Assisting with new business proposal creation and distribution
    • Managing client Display, Shopping, Video and retargeting advertising campaigns, including: strategy development, project management, report delivery, and client communication
    • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
    • Maintaining knowledge of industry trends as they relate to the programmatic space
    • Managing technology vendor relationships as well as the implementation and/or integration of those technologies
    • Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization
    • Conducting industry, audience and competitor research
    • Analyzing campaign results and adjust strategy and budgets accordingly
    • Communicating with clients regularly to discuss goals and deliver results
    • Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
    • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
    • Maintaining knowledge of industry trends as they relate to the programmatic space


You Must Have
    • 2-4 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
    • Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
    • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (Campaign Manager specific a plus). Be company expert on programmatic media buying
    • Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
    • Proven ability to demonstrate experience in designing and implementing successful full-funnel programmatic campaigns
    • Proven work experience with Direct Response KPIs such as paid subscriptions, product purchases, app installs, revenue, ROAS, CPA etc.
    • Excellent verbal and written communication skills
    • Leadership and initiative to grow a new position/team
    • Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DBM, TTD, Data Xu, Media Math, LiveRamp etc.)
    • Expertise in cross channel and cross device tracking, optimization, and attribution
    • General knowledge of search engine optimization (SEO), social advertising, and web usability


Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Company
Wpromote
Posted
06/21/2022
Salary Range
$60,000.00 - $84,000.00
per Year
Salary range estimated by
salary estimation provided by zippia
Location
Dallas, TX, 75215, US