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Digital Marketing Specialist

The Role

We currently have an exciting opportunity for a Digital Marketing Specialist with B2B experience.

Reporting to the Marketing Director, you will develop, implement, track and optimize our digital marketing initiatives and campaigns across our owned, earned and paid channels to increase awareness of the Local Measure brand and generate quality leads for our sales team.
You must have a firm grasp of current digital marketing tools, platforms and strategies and will be able to lead integrated digital marketing initiatives from concept to execution.

The ideal candidate will be strategic and creative, with strong business acumen, excellent communication, sharp analytical skills and high energy. In addition, we need someone who can roll up their sleeves and contribute individually (#ZeroEgo) but has the aptitude to motivate others and work with them for continued success. The right person for this position is an independent self-starter who can jump straight in, hit the ground running (#OwnIt), and is a generally awesome human.

Day-to-day, you will
Build, manage, update, and optimise a content marketing calendar that attracts and engages a qualified audience through owned, earned and paid media channels as appropriate.
Build, drive and optimise account-based and inbound marketing campaigns and spend that leverage key online channels and paid media to drive brand and product awareness, consideration and leads.
Produce and publish content, campaigns and website updates.
Manage a library of evergreen content to maximise traffic and leads
Produce webinar activity including registration pages and email communication
Manage social media channels and create specific social media content
Use data and analytics to develop critical insights and continuously improve our campaigns and results.
Develop and deliver regular campaign reporting and recommendations.
Develop a deep understanding of our customers to nurture them through our funnel.
Collaborate with sales, marketing, design and product teams on Go-To-Market initiatives.
Work on Ad-hoc requests as required.

About your Skills
You're a digital marketer with 3+ years of experience building an audience and an engaged community to drive tangible results, ideally in a B2B business.
Tertiary qualified in marketing.
You are comfortable leveraging platforms and techniques that will help with traffic generation and lead management, such as Google Analytics, marketing automation, email marketing and social media.
You have a proven capability in designing, producing and optimising content (written, visual and video) across various digital channels.
Digital campaign management experience (ability to work on individual campaign elements without losing sight of the timeline or goal)
You are proficient across various email, CRM and marketing automation tools and platforms, including MailChimp & Salesforce.
You have solid working knowledge and experience using the Google Marketing Platform, Analytics, Tag Manager, Console, Google Ads.
Experience with Paid Social (Facebook Ads, LinkedIn Ads) as well as organic Social Media Management (content/community)
Expertise with SEO/SEM, PPC, Retargeting, and personalisation, as well as organic traffic fundamentals
Experience in website management, including content publishing (Webflow desired)

About You as a Person

An amazing can-do, will-do, high-energy attitude
Highly organised, able to problem-solve, multitask, manage timelines and be confident working in a scale-up phase..
Comfortable managing competing priorities in a fast-paced environment
Passionate and excited about doing good work
Great attention to detail and focus on delivering high-quality work
Curious and love to learn new things
Ability to take direction but also to challenge where there is a better way.

Bonus points if you have

Experience working in a SaaS business
An understanding of the contact center environment/market
Working in a scale-up and fast growth environment

What We Offer

Opportunity to have a direct impact in a fast-growing company.
Mentorship and career development
Competitive salary
A desk in our Sydney office
Flexible work arrangements
new south wales, NSW, AU