Growth Marketer - Paid Social

About Us
Were a technology company; thats grown over the last 25-years from a single-computer to a $1billion ASX-300 company.
Our mission is to make lottery easy; and our vision is to be the leading global provider of digital lottery products and services. We aim to create the possible - both through the solutions we develop to help our lottery and not-for-profit partners raise more funds; and through enabling our people to innovate, grow and have fun in a collaborative and supportive work environment.
Our roots are in Brisbane, Australia, but our orientation is global; and encapsulates a 250+ strong multi-disciplinary team, working with a 10,000+ client-base and engaging with a 5 million+ player-base across Australia, the United Kingdom and North America.
What we are looking for:
As a Growth Marketer (focus on paid social) you know what data matters and will use data to inform your decisions around strategy, channel implementation, and optimisation efforts. You are able to see the big picture and look holistically at how each channel fits into a larger strategy.
In addition to:
2-3 years in a digital or growth marketing role
Extensive knowledge of Facebook Ads Manager and up to date understanding of the latest Facebook trends and new marketing frameworks/strategies, particularly since iOS14 launch
Advanced knowledge of segmenting target audiences based on behaviour
Experience with social advertising automation tools like Smartly (preferred but not required)
Experience in building and optimising high performing and large-scale social ads through marketing funnels, remarketing and conversion/app install campaigns.
Ability to leverage paid social campaigns across other channels in re-engagement and retention strategies e.g. in EDM, in app message and app push campaigns.
Technical-detail oriented with strong analytical skills, and an adept ability to self-learn and use initiative to solve problems
Excellent stakeholder management and communication skills (written, verbal, memes, etc)
Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritise high impact activities and keep complex projects moving forward

What you will be doing?
The Growth Marketer (paid social) will manage the marketing funnel as a whole, placing customers at top of mind and helping to define customers to help Jumbos clients refine their target audience. Your role will focus heavily on paid social ads, mainly across Facebook as well as the exploration of other social channels - Pinterest, TikTok, YouTube, Snapchat.
The Growth Marketer will be responsible for identifying marketing channels, opportunities, and solutions that will effectively drive new customers to the relevant brand and increase revenue. By conducting constant, iterative tests to make sure your ideas work, you will improve engagement and conversation metrics throughout the marketing funnel.
As part of your role, you will:

Understand deeply the lifecycle of customers as they relate to the client, and identify opportunities for growth and optimisation to drive revenue for the client
Run marketing campaigns and other growth initiatives end-to-end: identify & define opportunities, shape solutions, design experiments, design campaign strategies, and drive execution of the campaign through to completion
Iteratively test and implement paid social campaigns across various channels.
Automate paid social campaigns through the use of Smartly or other automation software.
Work with our Facebook account manager to achieve target CPA, ROAS and acquisition goals, taking full ownership of performance and the results you achieve.
Execute multi-channel campaigns (email, push notifications, in-app messages) with continual optimisation, and knowledge of email marketing best practices and laws
Identify initiatives to improve business processes and accelerate growth through analysis, as well as operational execution
Provide data-driven insights for key stakeholders and use them to develop future strategies to increase customer engagement
Work with key stakeholders to determine priorities for communications to avoid over-communicating to keep unsubscribe numbers low and engagement high
Work directly with clients to develop clear workflows that add value, reduce administration and increase conversions
Provide ongoing analysis of customer journey and communication touchpoints to develop and improve client relations and automation activities
Participate/demonstrate work to clients via presentation or verbally to articulate product features and can propose solutions
Work cross-functionally with Product, Engineering, Data and Legal to establish growth strategies to support Jumbos revenue goals.
Work with the team to develop growth marketing strategies that focus on key business metrics in Acquisition, Activation, Retention, Referral, and Revenue (AARRR)

Why join the Jumbo team?
We pride ourselves on offering a wide variety of benefits to our Jumbonians.
In joining our team, you can expect:

A short-term incentive program that rewards your contributions with an annual bonus, dependent on company performance.
Flexible working options - remote, in-office or hybrid
Commitment to Diversity, Equity and Inclusion across the employee career journey
An Employee Assistance Program where you can access counselling and coaching sessions to improve your wellbeing
Mobility opportunities, including lateral transfers, secondments both local and international
Focus on talent management, including career and skills development
An onsite chef who makes a fresh, gourmet lunch every day, straight from our commercial kitchen!
Social activities - lunchtime chess, lunchtime soccer, Friday get-togethers
14 weeks of paid parental leave, 4 weeks of paid partner leave
Plenty of opportunity for lateral transfers and secondments to test and stretch your skills

At Jumbo, we:

Take ownership
Are open and respectful
Create possibilities
Exist for our customers
Are adaptable

These are our core values! If you are a values-aligned Growth Marketer, a strategic thinker, with a roll up your sleeves attitude, apply now.
We are a 2022 Circle Back Initiative Employer we commit to respond to every applicant. ASX - 300 Company, Flexible Work Hours, Full Remote Opportunity
victoria, VIC, AU