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BI Analyst

Job Description:

General Position Definition

This role will drive reporting analytics and data analysis for one or more of Shell’s Retail business teams
The ideal candidate is passionate about delivering commercial value and insights through Retail Analytics and Business Intelligence.
Ideal candidate will work on:Engaging the stakeholders to understand the business problem and gather requirementsData extraction and reporting using different tools and techniques like Alteryx, SQL, R/Python etcGenerate insights from the data and effective story boarding.Ability to identify and suggest key performance indicators for the stakeholders.Responsible for maintaining the reporting requirementsRegularly interact with stakeholders/business owners and present actionable insights from the dashboards.
Candidate should be able to ask the right questions, ability to move from data to insight to action, break down strategic & operational questions from different Retail teams and structurally answer them with data driven insights
Should have intensive experience in Business Intelligence – creating dashboards, providing business performance insights and storyboarding the outcome.
Incumbent is responsible for working on a range of technologies and tools collaborating directly with the Retail stakeholders & other partners


Industry / Functional Expertise

Provide deep business expertise in Retail/CPG businesses:Category Analytics: Range reviews, Assortment planning, identifying trends and patterns in category performance, new product launchesPricing Analytics: Understanding Price elasticity, evaluating impact of competitor pricing, impact of pricing changes on marginsMarketing and Promotion Analytics: Campaign design and promo effectiveness testing, churn prediction, cross-sell / up-sell, Market Basket Analysis, Customer segmentation, propensity analysis, customer lifetime value, market mix modelingStore Analytics: Leverage data and visualization to create actionable insights for on ground store teams, territory and district managers
Should have strong story telling skills: Ability to explain complex data and models to business teams
Proficiency Level: Intermediate

Stakeholder Engagement Skills

Working collaboratively across multiple sets of stakeholders – business SMEs, IT, Data teams, Analytics resources to deliver on project deliverables and tasks
Identify actionable insights that directly address Retail Team’s challenges / opportunities
Articulate business insights and recommendations to respective stakeholders
Understanding business KPI's, frameworks and drivers for performance
Proficiency Level: Mastery

Technology Skills

Strong experience in specialized analytics tools and technologies (including, but not limited to)Azure Databricks/Alteryx/SQLPower BI, Spotfire or other visualization toolsPython/ R
Reporting skills: Data collection, Data cleaning, Data Quality Analysis, Exploratory data analysis, Reporting Automation, Uni variate analysis, Bi-variate analysis, Data visualization, Dashboard maintenance and leverage various reporting tools
Should be strong at understanding data architecture or frameworks.
Assess data availability and reporting/modelling feasibility
Proficiency Level: Skill-to-Mastery

Special Challenges

Easily analyzes, draw and synthesizes important insights from complex data.
Identify relevant data sources available and pro-actively suggest on integration of various data sources to drive business requirements.
Extremely curious and self-driven to understand business performance through data.
Ability to translate a business question into a well-defined analytical plan that includes data requirements for technical resources to extract the necessary data.
Rapid onboarding on projects, understanding analytics goal and working with ill-defined datasets
Communicating technical jargon in plain English to colleagues within Data Science team and outside
Virtual working with network of colleagues located throughout the globe


Minimum 2- years of relevant experience in Retail Analytics
Should have strong experience in delivering dashboards with at least one of the technologies POWERBI/SPOTFIRE/QLIK
Preferred experience in Retail, CPG or E-commerce
Good interpersonal communication skills and influencing skills
Eagerness to learn and ability to work with limited supervision

Chennai, TN, IN