CRM Associate (Growth)- International
Disney+ Hotstar is the fastest-growing entertainment brand in India with one of the largest subscription services in the country and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice. ABOUT THE TEAMThe Lifecycle marketing team is responsible for creating programs that make the user experience on Disney+ across each of the individual markets memorable and result in higher engagement levels. This involves developing and executing a framework across on-platform and off-platform channels that map the entire life cycle of the users. The role involves working closely with cross-functional teams of local commercial and marketing teams, growth marketers, data, growth engineering and content marketing.You will drive user journey and lifecycle marketing roadmap for new and existing users with the goal of making Disney+ as the entertainment destination for all types of users in each of the APAC markets where we are present.
YOUR KEY RESPONSIBILITIES
Planning and execution of all CRM marketing campaigns (Notifications, Emails, SMS)
Incorporating a keen sense of user segmentation and content-user relevance.
Own campaigns execution & measurement for all channels
Setting up & automating all key consumer Lifecycle Journeys across channels
Map customer journeys and identify tracking mechanisms to constantly improve campaign performance for automated campaigns.
Working in conjunction with the product/analytics/creative team to set up campaigns, update and track all the key performance metrics (CTR, Open rates, conversions etc.) across channels.
Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.
Campaign measurement and tracking
Track, measure and analyze campaign performance & continuously optimize them.
Document the learnings
Experiment with new cohorts, messaging & channels. Analyze impact.
Collaboratively work with Creative, Product, Content and Analytics teams to drive impact
WHAT TO BRING
Hands-on experience with own end to end execution of CRM campaigns (Segments creation, Push notifications, Emails, SMS)
An eye for detail is a must (ability to catch spell errors, creative non-alignment with copy, grammar, copy-time of the day relevance etc.)
Have at least 3+ years of experience in campaign management/setup on platforms like CleverTap, Salesforce Marketing Cloud, Netcore, Journey Builder or similar CRM automation platforms
Proven experience in managing and coordinating multi-channel marketing campaigns ( setting up multi-channel user journeys)
Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time etc.
Experience in analyzing data-sets in excel/google sheets
Ability to work collaboratively with a broad set of internal (creative, copy, design, marketing teams) and external (vendors) stakeholders
High sense of ownership, curiosity to learn & great stakeholder management skills
Ability to thrive & adapt to an ambiguous environment
We are customer-obsessed
We are audacious in vision and action
We encourage honesty and open dialogue
We respect everyone acand every point of view
We make objective and data-driven decisions
We believe trust and accountability go hand-in-hand
We invest in each other's growth
We bring our A-game and nothing else
We take charge and get it done
The glory. Almost too much responsibility
No dress code. Unlimited leave. A fun-life balance
A ticket on our rocket ship to the moon
WHO WE ARE AS AN EMPLOYER We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.WHO WE ARE AS A COMPANY We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world.#Non-tech