Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice. ABOUT THE TEAM We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As the subscriptions business at Disney+ Hotstar increases its scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. As part of the team, you’ll be responsible for analytics behind all user growth initiatives and help monitor and optimize program, channel and communication performance to drive strategic and tactical decision making. In essence, we’re looking at putting in some serious data-driven brains behind our marketing muscle!
YOUR KEY RESPONSIBILITIES
Interpret data, analyze results using analytics, research methodologies, and statistical techniques.
Generate data-based insights that help to launch impactful and effective marketing and user acquisition & retention programs.
Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives.
Dive deep into campaign performance data to identify opportunities for improvement.
Prepare, analyze, and summarize various weekly, monthly, and periodic operational results for use by various key stakeholders, creating reports, specifications, dashboards, and flowcharts.
Collaborate with Product for data tracking and implementation of tools like Mixpanel, Appsflyer, Adobe analytics etc.
WHAT TO BRING
Graduate degree or equivalent, preferably in Statistics/ Operational Research/ Computer Science/ Mathematics.
2-3 years of professional experience in Business Intelligence/Data Analytics. Preferably within a digital business.
Advanced analytical skills with experience collecting, organizing, analyzing, and disseminating abundant information with accuracy.
The ability to write reports and dashboarding.
Exceptional verbal, written, and visual communication skills.
Demonstrated experience in predictive analysis, and expertise in R, SQL, Python.
Familiar with digital analytics and clickstream data. Preferably has experience with Mixpanel, Adobe analytics, Appsflyer, Localytics, Appsalar etc.
We are customer obsessed
We are audacious in vision and action
We encourage honesty and open dialogue
We respect everyone and every point of view
We make objective and data-driven decisions
We believe trust and accountability go hand-in-hand
We invest in each other's growth
We bring our A-game and nothing else
We take charge and get it done
The glory. Almost too much responsibility
No dress code. Unlimited leave. A fun-life balance
A ticket on our rocket ship to the moon
WHO WE ARE AS AN EMPLOYER We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.WHO WE ARE AS A COMPANY Disney+ Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Disney+ Hotstar. The go-to destination for over 300 million active users who seek anything from award-winning English shows and movies to regional content to live sports. Basically, those that seek everything. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world. #Non-tech