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Head of Loyalty & Personalisation


About Kathmandu

Kathmandu is a leading global outdoor lifestyle brand whose journey began in Aotearoa New Zealand over thirty years ago. We’re on a mission to improve the wellbeing of the world by getting more people outdoors, because nature has a positive transformative effect on us all. It makes us more happy, open, free and fun. And that’s why we’re all about creating the best sustainably made outdoor gear - to get people to experience nature’s benefits more often.
We've been out there for over 30 years living our best lives. Now you can too. Join us on our mission to improve the wellbeing of the world through the great outdoors.

A little bit about the role:

Reporting into the Chief Customer Officer this is a newly created role responsible for developing, driving and delivering the Loyalty, Personalisation and CRM Strategy for Kathmandu. This role will see you manage high-profile digital development projects while engaging and working with multiple stakeholders.

Responsible for increasing loyalty members and revenue.
Drive customer engagement, database growth and basket size across online and retail
Driving and delivering the loyalty strategy
Overall responsibility for the CRM strategy
Driving loyalty, profitability, campaign performance and analytics
Developing a high performing team
Accountability for targeted customer content

About you:

Ideally a minimum 8 years’ experience in a similar Loyalty Management position
Personalisation experience
Agile experience
Exceptional Executive stakeholder engagement skills
Strong people management skills
A passion for UX/CX
Track record managing Agency partners
Strong digital experience - SEO, SEM, eDM, Social, Web, Mobile and Emerging

This is what you'll need

Familiar with driving personalisation strategies, segmentation and agile teams.
Experience working with Salesforce and have Martech experience from other major brands.
Previous experience in leading a cross-functional team to deliver a multi-channel customer personalisation program
Experience in developing and leading teams and building talent
A deep understanding of the retail landscape, and experience working and leading in a rapidly-evolving, multichannel customer-centric environment
A passion for consumers with a demonstrated experience utilising consumer research and data to drive actionable insights to inform marketing strategy and improve the customer experience
Track record developing and implementing loyalty strategies
Track record in leading and successfully delivering complex cross-functional projects, and working closely with project sponsors and business leaders to drive outcomes and meet objectives

Why Kathmandu?

At Kathmandu your contributions have meaning and can drive change. Across our global offices we've invested in creating a community where talented, creative, inquisitive people can grow.

Our culture is centred on embracing a growth mindset, pushing to ask if we're out there enough and can we do better? We encourage our leaders and teams to bring their best every day.

We believe that business is a force for good and putting people and the planet first. Sustainability is at the heart of everything we do.

As a Kathmanduer you will have:

Genuine career opportunities throughout retail and Support Offices based in Christchurch and Melbourne
The chance to work with a group of proactive individuals that make a difference
Generous staff discounts for both Kathmandu and Ripcurl
A comprehensive induction along with excellent future training and development options
A range of flexible working options including FriYays.

Ready to become a Kathmanduer?

To apply now, click the link below to submit your CV and cover letter. Review of resumes will begin immediately and will continue until the position is filled.
South Melbourne, VIC, AU