Portfolio Manager - Established Products


JOB PURPOSE To successfully grow the pharmacy portfolio through strategic marketing and achieve sales and profit targets. KEY ACCOUNTABILITIES Develop strategy and brand positioning that will ensure Sanofis ambition for the portfolio are met Analyse various data and use the insights to formulate tactical plans to drive the success of the portfolio Challenge and encourage the cross functional team to maximise value for a portfolio across brand lifecycles, including positioning, messaging, alternative growth opportunities, pack etc. Execute tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter Effectively communicate product benefits to all the relevant customers (provider, payor, pharmacist, patient and salesforce) using all channels available in order to inspire loyalty to the portfolio Appropriately segment and target pharmacy role players to grow Sanofi market share across the catalogue portfolio Provide clear and motivating written creative challenge briefs to inspire agency partners to create award winning ideas and campaigns Measure and monitor new campaigns for their effectiveness by individual customer or group via the integrated market information system Monitor market pricing and robustly manage the P&L of all brands in collaboration with finance to drive profitability and sustainability Ensure payer formulary inclusion, in conjunction with market access, for product portfolio with all key funders Collaborate with the Key Accounts team to ensure optimal formulary listing of all portfolio brands within retail and corporate pharmacies Quantify brand growth whilst identifying any potential upside/risk through solid business cases and forecasting Develop 13-year brand forecasts including volume, value, pricing, market share, BOI and OPEX targets. Ensure continuous, optimal stock supply in line with these budgets for all brands in the portfolio in collaboration with Supply Chain Actively participate in new launch planning with close collaboration with both local and global stakeholders to successfully plan and execute new product launches Ensure optimal resource allocation to the specified portfolio and to ensure that resource allocation is in harmony with identified key success factors Liaise with relevant stakeholders in medical, regulatory affairs, external affairs, sales and other functions to ensure that cross functional communication is of a high quality and that company goals are met Maintain key customer and opinion leader contact to maximize Sanofis product performance in the respective portfolio Manage and control allocated promotional expenditure for the portfolio Manage all 3rd party agreements and expectations including regular brand reviews to communicate brand performance Investigate new, innovative ways to advertise the Sanofi corporate brand within pharmacies Respect local and corporate policies and procedures to ensure that activities are conducted within the Code of Ethics and in an efficient and compliant mode with country laws. Complete all trainings to continuously seek and improve skills. JOB-HOLDER ENTRY REQUIREMENTS EDUCATION: Grade 12 Marketing degree desirable MINIMUM SKILLS/EXPERIENCE AND KNOWLEDGE REQUIRED Min 3 years marketing and/or sales experience in the pharmaceutical industry essential Excellent understanding of the scheduled retail/pharmacy sectors of the pharmaceutical market required Experience in the marketing and promotion of pharmaceutical products is advantageous Previous Product Management experience desirable In- depth knowledge and understanding of the pharmaceutical industry and its distribution system Good relationships with key opinion leaders in the pharmacy space advantageous Ability to manage a diverse product portfolio Ability to analyse and interpret data Effective strategic planning abilities Effective forecasting & budgeting skills Ability to communicate clinical & commercial value of our products to target audience Exceptional presentation skills Strong communication and negotiation skills Advance computer skills (Word, Excel, PowerPoint) Proven cross functional skills Ability to adapt leadership style Track record of proven success in current position Marketing or related tertiary qualification advantageous KEY COMPETENCIES OR SKILLS REQUIRED Good business acumen Strategic thinking Adherence to principles of compliance within the business Ability to work cross-functionally Excellent planning and organizational skills Excellent interpersonal and communication skills Making decisions and driving necessary changes for performance Setting ambitious objectives while knowing how to take risks Accountability Driven and self-motivated Developing innovative solutions and ways of doing things High levels of integrity Tenacity in the face of challenging expectations Managing conflict Time- and self-management skills Ability to plan, drive execution and implementation Ability to work independently, but also cooperate transversally Ability to build relationships internally and externally Attention to detail Ability to work under pressure Ability to balance different work priorities Proven leadership skills Guaranteeing performance in the short, medium and long term, while respecting company values PLAY TO WIN BEHAVIORS Push to go beyond the level we have operated until now : constantly challenge the status quo focusing on the priorities that will deliver the best outcomes and letting go what wont: be intolerant to mediocracy, believe we can and must do better and aim at higher but never at the expenses of our values and judgment Put the interest of the organization ahead of own of those of his her team: consider both short and long term impact of decisions; puts collective and global goals above individual or local goals; share resources and capabilities with those with the greatest need and impact; enable decision making at appropriate level Act in the interest of our patients and customers: Actively engage with customers to know their current and future needs; brings an external perspective into decisions Take action and dont wait to be told what to do: Take smart and informed best bets with the information at hand and anticipate the consequences of her/his actions; use personal judgement and others advice to make bold and impactful decisions which move us forward Role model our 4 values: teamwork, integrity, respect, courage Sanofi IS AN EQUAL OPPORTUNITY EMPLOYER If you are interested in applying for this vacancy and you are confident that you meet the criteria set out in the advertisement kindly click on the link below At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
Company
Sanofi
Posted
05/05/2022
Location
Johannesburg, GT, ZA