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Integrated Marketing Data & Analytics Specialist


Description We're looking for a candidate to fill this position in an exciting company.What You Can Expect:Works with IMC Managers and IMC Specialists to:Set Metrics for Key IMC CampaignsFollows Global IMC Center of Excellence (CoE) guidance in setting up pre-campaign metrics and post campaign evaluation.Works with the IMC team to ensure the metrics measured are most relevant to brand objectives.Considers how campaigns can be used to optimize learning in terms of channel, content and audience including "dynamic optimization" opportunities within platforms.Works with our media (TV/ OOH/ Digital) and with other relevant partners to leverage data and analytics capabilities not available internally.Follows Global IMC Center of Excellence (CoE) guidance to create consistent and timely campaign effectiveness reporting.IMC Optimization & ReportingShares results and best practice with IMC Managers and across the Eurasia IMC team.Where possible (in conjunction with IMC Manager) leverages internal data and analytics teams to efficiently generate standard reports (without significant manual reporting)Leverages data sources such as search metrics, social listening, competitive data to build a full picture of campaign response and maximize future learnings.Data & Analytics: Subject Matter Expertise:Is the subject matter expert within the Eurasia IMC team on how to fully leverage marketing data and analytics to evaluate and optimize campaign performance.Supports and trains the IMC team on how to maximize these tools in campaign analysis to build this capability across the team.Understands and anticipates Eurasia data gaps and future data and analytics needs and makes recommendations to the IMC Managers.The Data & Analytics Specialist role is an active participant in the overall B-F IMC 'community'. Critical stakeholders include:Eurasia & Africa IMC Manager & IMENA IMC Specialist to ensure consistency of data and analytics across the Eurasia portfolio and to set key learning objectives.IMC Teams: Ensure metrics for campaigns are set in advance and that they understand how data and tools are being used for campaign measurement.The Global IMC CoE: Understand global protocols, tools and data that are available and how to use these sources in campaign evaluation. Feedback on data gaps for USA&C and potential future performance analysis needs.Media & Creative Agencies: Ensure key analytics learnings are shared with our agencies and discuss how results can be applied in future campaigns.Implement & Maintain Brown-Forman Product Management System in Ukraine and Russia and expand usage over time:Work with Global Content and Marketing Information Director, Marketing Team, and Sales Team on the set-up and implementation of the B-F Product Information Management system. (PIM)PIM (Product information management) ContentEnsure high-quali.special-hidden { display: none; }Id Subtitle
Posted
05/05/2022
Location
Cape Town, WC, ZA