Paid Media Manager
The Role:In this role, you will be a key member of the digital team and will have the opportunity to translate lead-generation media strategies to executions for a wide range of advertisers in the property market. Ideal candidate has strong hands-on experience activating across the entire paid media ecosystem (search, social, display) with a focus on optimisations and insightful reporting. With a range of bid management and reporting tools at your disposal, you will love creating process, but also like developing new, creative ways to bring media executions to life.Responsibilities:Planning and executing paid search, social and programmatic display campaigns across Google and Facebook, achieving results that clients deem valuableArchitect campaigns in accordance with best practices and client needs, following guidance for setup and strategyTrack campaign performance and recommend optimisations as necessary. Develop and support a system of escalation and cascading of optimisation recommendations.Producing insightful reports for your clients providing strategic feedback and learnings from campaign activityOptimising the budget plan on an ongoing basis to ensure spend and performance are meeting clients monthly schedules and objectivesWorking with internal and external stakeholders to adjust plans and messaging as neededIdentify new media opportunities to test, learn and maximise digital performance and be able to communicate these ideas in a clear and effective way that gets buy-in from both their clients and internal account teamsAssist the head of digital to implement processes, define long and short-term goals and objectives for the digital team, and assist with pitching and winning additional paid media budget for current and new business opportunitiesSkills and Experience:3-5 years hands-on experience with proven track record of working on and managing PPC and Paid Social accounts (Google Search Ads and Facebook Blueprint-certified are a plus)Able to manage all parts of a paid media campaign, including keyword research/ audience creation, copywriting, bidding, concept planning, search term analysis and landing page optimisationDesired knowledge working with the Google Marketing Platform, SA and DV or any other DSPMarketing or business-related degree preferred but not essentialExperience managing budgets and forecasting performance for your channels.Knowledge of Social Media such as Facebook, Twitter, Instagram, LinkedIn etcProficiency in Microsoft Excel, Word and PowerPointExcellent verbal and written communication and interpersonal skills, with attention to detailKnowledge of the latest developments within paid search and digital marketing, being able to speak with authority to clients and colleagues and to simplify complex challengesHours:Full time, PermanentHybrid Working availableMonday-Friday 9am to 5:30pmBenefitsHybrid working, with the week split between office and home workingMember of Pirkxx, health and wellbeing benefits on demand (such as discounted gym membership, telephone and online GP and shopping vouchers)Auto-enrolment pension schemePrivate Medical InsuranceCompany bonus schemeAnnual leave loyaltyGet your birthday offClosed for ChristmasRegular company social eventsImportant Information: We endeavor to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message.