Adapt It: Demand Generation Specialist


PURPOSE OF THE POSITIONWe are looking for a highly motivated, high performer and driven Demand Generation Specialist to joinour Energy team at Adapt IT. This role will require the incumbent to be responsible for lead generationand nurturing of potential clients, essentially opening the doors for our account managers and products.A suitable candidate for this role should have at least 5+ years experience in obtaining and attracting newbusiness through meticulous and proven lead generation strategies implemented daily.PRIMARY RESPONSIBILITIES FOR THE ROLEEffectively manage and support the opportunity across the buyers journey Establish closed-loop analytics to understand the metrics at which our inbound marketing activityconverts into customers and continually refine our process to convert customers (MQL - SQL close) Create the strategy for nurturing our leads through a mix of helpful content and other calls-toaction Optimize marketing automation and lead nurturing processes through email, content, landingpages and social media channels Organizational alignment to create a culture of high performance through engagement withrelevant business leaders Cold calling and headhunting new potential clients, as well as handling all inbound inquiries. Daily management of lead generation and nurturing activities Track all results and create a clear reporting system for management Qualify prospects and initiate engagement via calls and marketing campaigns Assist and monitor that new business goals are met monthly In-depth understanding of the Business to Business buying process, lead generation, and leadnurturing. Analyze and interpret what behaviors and patterns made by customers, and where our solutionscould be utilized. Monitor industry trends, competitive intelligence, and market conditions Keeping abreast of new trends and apply accordingly Collaborate effectively with stakeholders across teamsMINIMUM QUALIFICATION AND EXPERIENCE REQUIREMENTS5+ years experience Matric / Grade 12 Related Degree or Certifications Proven track record in lead nurturing, lead management and outbound telesales experience Industry sector experience advantageous - ITC, Energy (Mining / Oil and gas), SAP Excellent written and verbal communication Proficient in Microsoft OfficePERSONAL ATTRIBUTESExtremely organized and highly motivated. High performer Team player Self-starter
Posted
05/05/2022
Location
Johannesburg, GT, ZA