Martech Implementation Specialist


*Reference: CPT-AG-1*Our client is seeking a MarTech Implementation specialist who will work in collaboration with the Head of Business Intelligence, UX & UI Specialists as well as marketing teams across the globe to decipher business analytics requirements and deliver implementations which meet those requirements. * Product owner of digital analytic tools, responsible for set up, integration and ongoing management, including user access management. Tools include marketing facing tools such as Google Analytics, Ensighten as well as website product analytics tools such as Appsflyer, Heatmapping, SEO tools, etc * Work with Marketing teams to add, update and verify implementation of analytics measurement of website/apps, advertising and marketing automation activities. * Work closely with the UX & UI Specialists to assist with usability testing and GTM implementation. * Apply and implement coding practices for site tagging and follow industry standards Implement tags for 3rd party media platforms used for search, display, social and affiliate channels Document and manage tagging demand and development communication through JIRA and Confluence * Ensure data accuracy with on-going QA, audits, and data integrations across internal teams, multiple systems, technologies, and external vendor tools. * Manage the setup, execution and measurement of experiments using optimisation and analytics. Assist with Optimizing A/B testing platform for running A/B tests * Research, and troubleshoot the latest techniques/strategies for site performance This job description is not intended to be an exhaustive list of responsibilities. Essential Criteria: * Relevant tertiary qualification * Knowledge in IOS and Android app tracking technologies 2+ years experience using Google Analytics and Google Tag Manager implementation and management * 2+ years experience using HTML5, jQuery, JavaScript * 2+ years experience using Experience using tracking principles and relational Data * 2+ years experience using Experience using Website CMS systems * A strong understanding of Digital Marketing * A strong understanding of Website quality standards * A strong understanding of website and other development Usage of HTML5, jQuery, JavaScript, tracking principles and relational Data structures, Website CMS systems, SQL (Oracle, MySQL) and Web services/REST services, Google Tag Manager and Google Analytics * Desirable Criteria: * Experience using SQL (Oracle, MySQL, Postgres) and/or NoSQL (HBase, Redis, MongoDB) * Experience with Web services/REST services * Experience with web application technologies (HTML5, Javascript, JQuery, node.js) * Experience using Kentico Person Specifications: * Excellent communication and presentation skills * Exceptional quality focus, organizational skills and attention to detail * Ability to innovate and show initiative * Strategic planning and execution skill * Aptitude for self-development * Ability to work independently as well as in a team * Ability to problem solve creatively and think laterally * Solutions orientated * Adaptable * Ability to work in a pressurized environment * Willing to take on challenging responsibilities R Market Related
Posted
05/05/2022
Location
Cape Town, WC, ZA