Trade Marketing Specialist South Africa
AsTrade Marketing Specialist South Africa,youll establish and maintain excellence in marketing activations across online and offline retail channels and DTC. You manage effective communication with external partners and agencies and internal cross-functions.Bold yet thorough, youll bring new ideas to the table that youll constantly refine to help us better engage with our customers. Your hands-on approach and ability to work with others will impact brand consideration and help our staff and partners in their everyday tasks. You could be the right person for this role regardless of your age, nationality, religious beliefs or gender identification. ASICS welcomes diversity in our people, their backgrounds and life experiences. Can you move minds?Were looking for a trade marketing online and offline expert to bring their passion and knowledge to our team. Youll ensure that brand content is produced to the highest standard and used to maximum effect across a wide range of channels.Based at our South African Headquarters in Cape Town and reporting toShannon,Marketing Manager ASICS South Africa, as part of the role youll: Influence the customer journey and drive the conversion funnel to ensure strong conversion of our product for all channels: retail, wholesale and e-commerce.Build, implement and track the activation marketing plans for all channels aligned to their needs and goals, ensuring all projects and tools are delivered on time and bring ROI.Market analysis; competitors, retail insights and digital innovations.Toolbox creation and distribution.E-trade activation plan: collect insights from retailers to tailor the plans to the different audiences.Preparing brand content: banners, landings, creative assets and social media strategy for e-retailers in cooperation with the creative agency.CRM in retailers: communication plan, recommendations for targeting, e-mails designDigital performance campaigns management, reporting and analysisDevelopment & execution of test & learn e-trade instrumentsIn-store activation plan: standards, POS material development, equipment production and distribution management.Lead localized projects such as Shoe finder, Front Runners, Footwear walls and Brand Trainer programBriefing and collaboration with external creative agencies to get the best ROI in-store and online.Cross-functional collaboration with internal teams, Digital Marketing, Visual Merchandising and Sales.Impactful visibility driving sell through more digital in-store and online; digital walls, QR codes, leading innovation.Planning and reporting on spending budgets.Does this sound like you?Youre customer-focused.You understand the value of targeted consumer insights. Youre open-minded.You constantly look for new ways to achieve your goals. Youre a true team player.You believe in the power of collaboration. Youre detail orientated.Youre thorough and have an excellent sense of judgement. Youre a creator.You take the initiative at all times and love to create yourself.What were looking forExtensive experience in offline and online trade marketing within the Fashion, Retail, Sports, E-commerce, FMCG, Consumer Goods or Creative Digital Agency industry.Experience and an example for others regarding e-commerce and digital marketing areas Strong in strategic plan development and executionUnderstanding of e-trade platform-tools & mechanics and their efficiencyUnderstanding of data exchange tools for performance marketingUnderstanding of commerce & e-commerce and online shopper purchase pathAdvanced MS Excel and PowerPoint userLiving in South Africa, near Cape TownJoin our teamWe are ASICS. And our five letters have meaning. Anima Sana in Corpore Sano or a Sound Mind in a Sound Body. Were committed to supporting more people to experience the transformative power of movement.So, this is your chance to join a truly purpose-driven brand, and become part of a family. Youll join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies and healthy minds. As an employer, we offer a range of benefits and services to our people to experience the positive impact of movement, every day. We look forward to receiving your application online just send your CV and motivation letter via our career page.