Crm Administrator: On-Line Sports Betting

Company Description Peermont prides itself on offering our guests exceptional customer service and value for money. We always strive to employ and develop individuals that share our values of Respect and Humility, Integrity, Collaboration, Accountability, Innovation and Agility.As part of this we endeavour to provide opportunities to our employees to develop their careers within the Peermont Group and are therefore proud to offer another career development opportunity for the position mentioned above.Job DescriptionData AnalysisAnalyse internal data to help identify trends within to help optimise client lifetime valuesKeeping track of KPIs and providing information to various teams based on internal dataManaging 3rd party integrations and recommend updates to software stackHelp provide information to trading team to help optimise marginProvide information to marketing team to help optimise campaignsMarket AnalysisAnalyse competitors and look for opportunities to create better internal and external campaignsWork with marketing to ensure profitability on all marketing campaigns and retention campaignsHelp identify external trends that would impact on the underlying businessRetention and ROIIdentify segments to market to and track ROI on internal marketing campaignsDevelop and test new strategies aimed at improving life time values and retention ratesDevelop comprehensive lifecycle tracking and segments to help optimise KPIsQualificationsA minimum of 3 years of analysis (Data analyst, CRM analyst, Marketing analyst);SQL and experience with data visualisation tools is essential;A passion for sport is advantageous;Additional InformationExperience in the gambling and sports betting space is advantageous;Experience on NetReferFluency in English is essential;A relevant degree or diploma;Be a team player;Work well under pressure and be results driven
Cape Town, WC, ZA