Analytics Manager

Founded in , we are digital marketing experts who help brands to use digital to upgrade their growth. We are Googles longest serving European partner with a 19 year long relationship and have worked with them to deliver market-leading strategies for some of the worlds biggest companies. Our work has been recognised through several awards, achieving 11 major award wins in including Best Use of Data and Best Use of Technology at the Drum Awards.About the Analytics and Data TeamWe are a full service Analytics team and form part of Incubetas Global Operation Hub in Cape Town. We service clients globally, and are experts in Analytics Implementation, CRO, Data Analysis and Data Science. Our strength lies in our collaboration with each other and our drive to be the best in our fields. As an Analytics Manager, you will fall into the Analytics Implementation pod in the team.Overview of RoleAs an Analytics Manager in the Analytics and Data team, you will be responsible for the business and technical enablement of Analytics solutions via Tag Managers, Analytics Platforms and other marketing software across all in-market teams.Responsibilities include:Building strong relationships with clients and driving Digital Maturity.Scoping of solutions for Analytics implementation:Creation of Measurement Plans (tier 1 and 2 clients)Creation of GMP Solution DesignsCreation of App Implementation DocumentationCreation of Data Layer DocumentationCreation of Handover documentation and presentationsImplementation of tracking solutionsOccasional Tag Manager implementations in line with best practices and global standards according to the approved Measurement PlanStrict adherence to Quality Assurance processes and documentation thereofCorrect setup of Analytics Platform Configuration and Integrations with GMP and BigQueryCreation of Audience FrameworksCreation of Measurement FrameworksTechnical and Business (Privacy) audits and presentation across Analytics, Tag Manager, and Data Layer ImplementationFacilitation of Workshops or Roadshows for internal and external purposesOccasional ad hoc technical implementation support and troubleshooting on existing implementations for tier 1 and 2 retainer clientsMaintenance of existing documentation for retainer clientsLead on adoption of latest products and trends in measurementWrite thought leadership content or deliver talks on industry related topicsDeliver tasks on time and at a high quality, using Incubeta communication channels and processesMentor and Support junior team members where neededRole within the OrganizationReports to the Analytics Team Lead (Implementation Pod) in the Analytics and Data Team.Works with the global Ops team, international Analytics teams, local and global Commercial teams and global Consultants (local and international).Required Skills and ExperienceAn Analytics Manager should be comfortable formulating Digital Marketing platform tracking solutions utilizing Google Tag Manager and Google Analytics (GA4 and Universal) and should be able to adapt to any new platforms that our clients use. A key component of the role is to be able to build strong relationships with clients by building trust and offering clear and effective solutions. In order to successfully perform this role, you will need the following hard and soft skills:Hard Skills:Google Analytics ImplementationFirebaseGoogle Analytics 4Google Analytics (Universal Analytics)Advanced use of Tags, Variables and TriggersGTM Best practices and naming conventionsUtilization of a data layerUtilization of Workspaces and ZonesUtilization of tag and variable templatesDeep understanding of Google Analytics, GTM and data layers in order to conduct Audits and RecommendationsMeasurement Plan SetupGoogle Analytics Events for AudiencesGoogle Analytics Events for Website Optimisations and ReportingMaintenance of Measurement plans:GA4 Measurement PlansGA4 Set UpAdvanced Google Sheets / Excel and the use of SupermetricsDatalayer Provision and Recommendations (Ecommerce and Non-Ecommerce)Offline to Online Integrations (Data Imports in Google Analytics)Troubleshooting:Ability to support teams to resolve technology/platform problems as well as reporting discrepancies, tracking issues and any other tech-related issues which affect campaigns including but not limited to:Data Discrepancies in Google AnalyticsData Discrepancies between Google Analytics and Integrated Platforms, including BigQueryGoogle Tag Manager and Website Tag TroubleshootingAdobe Analytics Solution Design Reference (advantage)Adobe Analytics Account Setup (advantage)Server Side Implementation BasicsConsent TrackingFacebook Conversion API ImplementationKnowledge of Digital Marketing strategy / online acquisition channels and attributionAbility to create an enterprise level Measurement FrameworkProvide training to internal and external teams; including but not limited to:Google Analytics Google Analytics 4FirebaseDigital PrivacySoft Skills:Ability to think and act independently as well as collaboratively.Ability to mentor and support a junior team memberRelentless enthusiasm and highly reliable.Ownership driven, pro-active to self-learn and make progress.Confidently deal with enquiries around analytics from and establish influential relationships with both internal and external stakeholders.Strong technical communicator - able to turn complex technical concepts into simple and easy to understand concepts for both internal teams and clients.Strong professional business communication skills - ability to write a professional email, conduct presentations and speak professionally to clients and teams.Exceptional attention to detail and pride in any work produced.Ability to work in a fast paced, dynamic, pro-learning environment on multiple priorities simultaneously. Strong ability to prioritize and manage own time as well as assisting teams where neededExcellent problem solving skillsDisplay honesty and integrity at all timesAccountable for your actions even when making mistakesOrganized and detail orientedBe approachable and open to constructive feedbackDisplay a hunger for knowledge and a willingness to learn for any situationPreferred Certifications:1. Google Analytics Individual Qualification2. Certified Google Marketing Platform Partners Education:a. Design Successful Cross-Stack Architectureb. Data Capture with Sitewide Taggingc. Audiencesd. Tech Infrastructure3. Adobe Qualifications would be advantageous. Growth Opportunities To be discussed in the
Cape Town, WC, ZA