Brand Manager


The Brand Manager leads the overall marketing function for the brand. The Brand Manager works in partnership with NDP, Food, Product and Development teams, as well as the in-house studio and functional marketing teams, to drive brand growth and build brand love, supported by the Marketing Coordinator. Reporting to the Group Chief Marketing Officer, the ideal candidate is an entrepreneurial self-starter who is able to work independently, enjoys creating, and drives and implements new initiatives. He/she has a keen interest in food, health and wellness, and pop culture, and keeps abreast of current trends and micro-trends. ROLES & RESPONSIBILITIES Strategy and planning: Works with the Group CMO to develop the annual marketing strategy for UCOOK, including setting objectives and target metrics for all projects Develops the annual calendar of marketing activity with Buying, Merchandising and Retail teams Works with UCOOK BI team and Group Marketing CMO to set up and track metrics for all marketing activities, to determine effectiveness and ROI Executing compelling, innovative and integrated marketing communications, based on the marketing calendar: Owns all campaign and promotional rollouts, and with internal stakeholders and external suppliers, ensures all deadlines are adhered to, driving executional excellence:Conceptualise, brief in and deliver creative brand-building, promotional and growth campaigns, including the creation of strong visuals and collateral to convey messaging Own retail and communication rollout of all campaigns, supported by the Marketing Coordinator Management of digital and PR communication channels:Work in partnership with the functional marketing team to grow the UCOOK community, leveraging the components of the UCOOK digital ecosystem (web site, social media, CRM, blog, etc.) Develop strategic content that brings the UCOOK brand to life, across all digital owned and paid channels Management of PR communication channels, including influencers and traditional PR Budget management Setting up budgets and managing implementation to come in on budget Support the NPD and Food teams in the development of own-label packaging: Define packaging architecture and hierarchy, working with Group Marketing CMO Define key messaging and brief in packaging copy and design for all new own-label products Driving sales growth (customer acquisition, frequency and basket size) using paid and owned digital channels: Works in partnership with functional marketing team to drive customer acquisition via paid media, and ensure conversion via input into UX on UCOOK web site (working with Product and dev team) Works with Product and dev team to develop data-driven customer archetypes, personalisation and recommendation engines, to improve customer segmentation and cross-sell / upsell opportunities Works with Product and dev team on A/B testing, and provides input into end-to-end customer experience Works with the functional marketing team to get new partner programs set up and establishes a good working relationship with partner, incl. management of day-to-day marketing relationship Ensures all stakeholders are delivering to the marketing calendar (functional marketing team, in-house creative studio, etc.) Manage supplier relationships, including addressing any issues raised and ensure prompt resolution KEY REQUIREMENTS Qualification & Experience Degree or diploma in Marketing or Advertising, or other relevant field Minimum 6 years relevant brand management experience, with a proven track record in digital growth marketing Must Have Brief writing and ability to evaluate concept, copy and design Project and time management, with a track record for taking initiative Commercially minded, with proven capability in budget management and negotiation Attention to detail, with a strong disposition for operational excellence and accountability ABOUT US UCOOK is a tech start-up and meal-kit delivery service based in Cape Town. Our network of top SA chefs creates recipes for our customers to choose from each week, and we deliver the fresh, locally sourced ingredients to their door. With nationwide delivery, we have been in business for over 4 years now, and are a part of the Silvertree Brands group of companies. Were a driven, enthusiastic team looking to disrupt the B2C food supply chain. We are currently experiencing a period of rapid transformative growth, which means you will have room to challenge yourself professionally as we all work together to shape the trajectory of this exciting business. OUR CULTURE AND TEAM Our values are, True Grit, People, Transparency, Ownership and Pioneering We are close-knit and encouraging We are self-motivated and strive to see projects through to completion We innovate as we grow We encourage teamwork and participation We have created a relaxed but professional working environment We respect all people and cultures We believe in keeping our team happy so that the work we produce is of the highest quality
Company
Ucook
Posted
05/05/2022
Location
Cape Town, WC, ZA