Paid Media Manager - Social


The Media Manager will be spending our clients digital budgets wisely within the real time bidding (RTB), paid social and paid search environment. Traders are required to know where best to buy inventory / online audiences for clients using demand side platforms / social platforms / paid search platforms and ensuring that client goals & ROIs are met. So what is a Media Manager?Media Managers are responsible for maximising our advertisers digital budgets according to their required goals. Simply, Media Managers will be responsible for defining / creating digital RTB, paid social & paid search strategies, implementing this in platforms, and spending a predetermined budget - all to ensure clients digital goals are met & that they see a full return on digital investment. You will need to understand how to buy inventory via various technologies at what price, inventory, audiences and programmatic strategies that will result in a successful campaign that meets the clients overall business goals. This position is one of the few around South Africa and will be a major step in your online career.Works closely with Internal Country Consultants on strategic digital strategies Closely interacts with International Media Buying Consultancy and Account Management teams Knowledge and experienceIMPERATIVEMust have a passion for digital marketing and wanting to build a career within the digital spaceMinimum 2 year experience in buying media via demand side platforms as well as social platforms Experience with working on ad-servers - eg. Campaign Manager, Sizmek, AdformExperience in management of digital accounts with a ROI focusExperience in managing digital campaigns with performance driven goalsExperience with managing digital campaigns for video & mobile Must know how to work with budgets and how to allocate them effectively across different types of online mediaExperience with Google Analytics and how to implement & interpret data Ability to troubleshoot tech issues within buying platforms and present solutions Must have the ability to understand and interpret the strategy and execute this within the applicable platformsAbility to analyze campaigns & implement strategy based on findingsAbility to conduct post-campaign analysis and to present that to country teams / client Ability to build reporting templates which is suited for client Outstanding ability to think creatively, strategically, and identify and resolve problemsAbility to work closely with senior team members & consultants to take direction with campaigns Very diligent staying on top of the details Ability to succeed in a fast paced, entrepreneurial environmentStrong organizational and time management skillsExcellent written and verbal communication skillsBachelor's degree or diploma in MarketingADVANTAGEExperience working in a Media Agency within PPC/Google Ads/SearchExperience within Google Campaign Manager (CM)Experience with working in a SSP or exchanges Experience within the affiliate / Lead Generation sectorExperience within Google Tag Manager or any other tag management toolDESIRED CHARACTERISTICSGood technical communicator - be able to turn complexity into simplicityPassion for online advertising technologyAutonomous, proactive and resourcefulSelf-motivated and driven individualBeing able to take direction & working closely with team members & consultantsBeing able to share knowledge with team TasksEmploy Strategic Campaign set up with sufficient research and following direction given by country consultant Working closely with internal & external Consultants, Account Managers and Clients to develop and implement Media Buying strategiesWorking closely with CM team to ensure seamless integration with full GMP stack clientsBeing able to troubleshoot issues within CM and presenting solutionsBuild and traffic campaigns in DSP platforms including desktop, mobile, video - platforms are not limited to just oneAnalyse campaign performance and make recommendations for optimizationRegular review of performance of campaigns across revenue, performance and pacingEnsure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultantsDaily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are metTo ensure best practice RTB & buying techniques are employed at all times Being able to interpret data outside of programmatic & delivering holistic overview to clientAbility to check different channel behaviour & impact of various channels on digital campaign performance eg. how does paid search influence performance on display / socialProactively seek new opportunities within programmatic space Ensure all correct revenues and media costs are reported on a monthly basis.Ensure all administration is accurate and up to dateBeing able to motivate oneself & to continue self development Collaboration with Client ManagerClose daily collaboration with consultants & client manager to understand clients goals and needs, communicating campaign metrics and performance to Sales and Client as needed;Campaign performance analysis and presentation to client manager and / or consultant for all campaignsFirst level of troubleshooting and triage on technical and performance related issuesCollaboration with Development teamsProvide feedback and support to product management based on usage of NMPi MG proprietary technology platforms to help drive improvements and qualityWork regularly with R&D team on giving real-time product improving feedback as well as collaborating with them on new campaign optimization techniquesAuthoritiesThe Media Buyer is able to independently set up and execute online campaigns for all international customers, in close accordance with the responsible client executive.Key competencies and work ethicExceptional communication skills both written and verbalDisplay professional and example behaviour at all timesSpecialized knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date, so that they can continue to deliver the best work possible.Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right. Professionals don't make excuses, but focus on finding solutions.Gets the job done with a can do attitudeBe accountable for their actions even when making mistakesShow respect for the people around them, no matter what their role or situation.They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.Project a positive attitude at all times towards clients team members and motivate team members when they are less positive.Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.Maintain the highest standards of delivery, productivity and effectiveness at all timesOrganized and detail orientedDisplay focus and dedication at all timesBe approachable and open to constructive criticismExceptional time management skills and ability to prioritize high volume of projects simultaneously in a fast paced unpredictable environment.Ability to remain calm and thrive under pressureDisplay a high level independence. This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.Display a hunger for knowledge and a willingness to learn for any situationRespect, appreciate and contribution towards decision making
Posted
05/05/2022
Location
Cape Town, WC, ZA