Head Of Marketing


We're looking for a candidate to fill this position in an exciting company.Job FunctionsDriving brand distinctiveness and omni -channel approach to sales.Lead Brand Transformation;Prepare a Communication Strategy and report on progressLoyalty & Retention MarketingDevelopment and implementation of the Brand and Marketing StrategyInspiring, leading and developing a high-performing marketing team with strong commitment to supporting internal stakeholders committed to delivering projects in timely manner, through communication, timeline and solid project managementEnd-to-end ownership of the creation and delivery of branding & communications plan and budgetsDelivering Brand consistency and tone/voice across every single brand touch point, finding partners and influencers who can leverage the iconic brand to build greater brand awarenessWorking with in - house as well as outsourced digital & PR expertise, to drive customer interaction and sales, through ever-improving customer communication and developing deeper customer knowledgeGaining a deep understanding of who the target customer is and how to reach them and communicate effectively to themContent Creation & Product Management.Understanding key customers and developing tailored marketing strategies accordinglyWorking with senior stakeholders across teams to ensure that the customer experience is at the forefront of all business decisionsContinually measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)Plan and organiz e marketing content creation from across the organi z ation to serve the wider organi z ations teams .A driving positive impact in the organization7 10 years experience in Marketing & Branding.Proven track record in transforming & redefining a brand.A proven track record of successfully developing and implementing marketing strategiesSkills & ExperienceTeam Player in the Executive Leadership TeamPassionate about conservation & sustainabilityA profound understanding of broad marketing best practices, and a pedigree of delivering quantifiable commercial resultsProven relevant skills in developing and nurturing a visual language to target customers for a brand or in a setting that similar to oursPassionate about Positive Impact, conservation and sustainabilityCreative, bold and energetic together with wanting to drive changeCapable of mentoring and coaching teams to help them perform to the best of their abilitiesStrong customer focus, with demonstrable insight into what customers and potential customers want and need, both now and in the futureHas the proven ability to develop and implement innovative marketing strategies that exploit emerging trends and customer behavior patterns particularly in the luxury sectorTravel industry knowledge and experience / experience of travel to luxury lodgesKnowledge of the digital channel, well read on new technologies and how to maximi z e their potential in businessCommercially focused, with the ability to influence decisions and to envisage the future strategy of a multi-channel businessAn entrepreneur in style and a creative thinkerExperience of working across cultures and time zones to deliver a well-rounded and comprehensive support to the wider organization
Posted
05/05/2022
Location
Cape Town, WC, ZA