Social Media Specialist

Job DescriptionThe Role: As a LulaBet Social Media Specialist with copywriting skills, you ensure effective social media content and campaign strategy and production through the creation of digital content for a variety of communication channels, from conception to completion.Here is what you will be doing (the important stuff):Drive the conceptualization and creation of digital content for social media channels through bringing all types of content ideas to life, from graphic design to photos, videos and multimedia contentCopywriting and optimization of web content to support best practice strategiesProduce original, clear and credible content that delivers campaign objectivesDriving lead generation with customized emails and landing pages for digital campaigns, product launches, newsletters, sms etc.Engage with the community and post regular updates on promos, sport events etc.Reply/Assist in a timeous manner to comments and escalate queries to relevant departmentsEngage with relevant social media groups and build up relationships with influencersContribute forward-thinking content ideas that help amplify the companys reputation among target audiences through experimenting with new formats, techniques and creative strategiesCollaborate with internal and external stakeholders to identify new stories, trends and opportunities to create content and campaignsAssist with managing project and campaign deliverables in order to meet expectations and ensure campaigns are on time and on budgetCreate and manage a database of visual assets within the organizationCreate and pitch effective campaign ideas whilst ensuring integration with the broader marketing plan involving all other media channelsDevelop content and campaign strategies for all major social media networks (Facebook, Twitter, Instagram, Snapchat, Pinterest)Design content for organic posts as well as paid formats ensuring up-to-date social media ad formatsManage internal and external designers to plan and produce professional contentCapture video and photos at live events or stage ad-hoc shoots when required and when the opportunity arisesEnsure that all content or language published to groups social media platforms adheres to companys corporate identityDetailed reporting on social media campaigns and highlighting of future learningsQualificationsEducation:Grade 12Bachelors Degree (Desirable)Experience:2-4 years professional experience with Social Media networks2-4 years experience with professional copywriting for different verticals, ie. social media, websites, newslettersKnowledge:Online Sports Betting and/or Online Gaming knowledgeInterest in sport events and casino gamesDigital and social media formatsFull MS Office suiteIn-depth knowledge/experience and experience producing social-first content with all major social media platformsSkills:Strong project management skillsAble to thrive in a fast-paced, dynamic environment and to work both independently and as part of a cross-functional teamAbility to take directionAbility to understand companys identity, core target audience and layer onto that own creativity and fresh content ideasHigh level of organizationAttention to detailStrong writing skillsAbility to keep social media community engagedAdditional InformationWe offer competitive packages, a great work environment and a promise that you wont be bored if you are prepared for a challenge and want to build something great.
Cape Town, WC, ZA