Product Manager - Cns (Central Nervous System)


BRIEF DESCRIPTION OF KEY RESPONSIBILITIES & DELIVERABLESTo successfully grow the CNS portfolio through strategic marketing and achieve sales and profit targets by:To develop strategy and brand positioning via the marketing brand plans, that will ensure sanofi ambition is met for brands and portfolio on an annual basisTo create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafterTo effectively communicate product benefits to all the relevant customers: 1. the provider 2. the payor 3. the pharmacist 4. the patient and 5. the salesforce with the aim to achieve predetermined sales and profit marginsEnsures the strategic alignment of the financial forecast to the opportunities identified by market analysis including long range volume, value and pricing forecasting and business case/scenario planning.Quantifying brand growth whilst identifying any potential upside/risk through solid business cases and forecasting. Robustly managing the P&L to drive profitabilityDelivering sustained value and growth by actively managing the portfolio and life cycle of existing / new brands and products from pre-launch to post patent expiryDevelops the 1-5 year brand forecasts including: volume, value, pricing, market share, BOI and Opex targets.Appropriate targeting and segmentationEnsure a sustained and profitable CNS portfolioMaintaining customer loyalty, whilst finding new areas for growthParticipating in building the NPLP (new product launch procedure) and execute on new product launchesTo prepare briefs to advertising agencies as and when required; to select the most effective campaign via market testing of concept and messageMaintain key customer and opinion leader contact to maximize Sanofis product performance in the respective therapeutic fieldTo ensure formulary inclusion, in conjunction with market access, for product portfolio with all key playersEnsure respect of local and corporate policies and procedures as to ensure that activities are conducted within the Code of Ethics and in an efficient and compliant mode with country laws.Liaise with relevant staff in medical, regulatory affairs , external affairs, sales and other functions to ensure that cross functional communication is of a high quality and that company goals are metExtreme close cross functional work across EP CNS, T&R & Public SectorTo maintain and improve product knowledge of the salesforce and communications, sales managers and to continually update knowledge on the product, competitors and therapeutic areaTo measure and monitor new campaigns for their effectiveness by individual customer or group via the integrated market information systemTo allocate optimal resource to the specified brand and to ensure that resource allocation is in harmony with identified key success factorsSetting budgets for and control allocated promotional expenditure for the product(s)Managing 3rd party agreements and expectationsMINIMUM SKILLS/EXPERIENCE AND KNOWLEDGE REQUIRED (COMPETENCIES)Min 3 years marketing and/or sales experience in the pharmaceutical industry essentialPrevious Product Management experience essential in S3+ genericised environmentExperience in the marketing and promotion of CNS products in the pharmaceutical industry advantageousUnderstanding of the public sector market desirableGood working knowledge of tender processes and proceduresIn- depth knowledge and understanding of the pharmaceutical industry and its distribution systemTrack record of proven success in current positionProven cross functional skillsExisting relationships with key opinion leaders in the private and public sectors desirable (Neurologist & Psychiatrists)Ability to manage a diverse CNS product portfolioEffective strategic planning abilitiesAbility to communicate commercial value of our products to target audienceEffective forecasting & budgeting skills across various channels and sectorsAbility to adapt leadership styleExceptional presentation skillsStrong communication and negotiation skillsAdvance computer skills (Word, Excel, PowerPoint)Marketing or related tertiary qualification advantageousBEHAVIOURAL DIMENSIONS REQUIREDGood business acumenStrategic thinkingAdherence to principles of compliance within the businessAbility to work cross-functionallyExcellent planning and organizational skillsExcellent interpersonal and communication skillsMaking decisions and driving necessary changes for performanceSetting ambitious objectives while knowing how to take risksAccountabilityDriven and self-motivatedDeveloping innovative solutions and ways of doing thingsHigh levels of integrityTenacity in the face of challenging expectationsManaging conflictTime- and self-management skillsAbility to plan, drive execution and implementationAbility to work independently, but also cooperate transversallyAbility to build relationships internally and externallyAttention to detailAbility to work under pressureAbility to balance different work prioritiesProven leadership skillsGuaranteeing performance in the short, medium and long term, while respecting company valuesSanofi IS AN EQUAL OPPORTUNITY EMPLOYER If you are interested in applying for this vacancy and you are confident that you meet the criteria set out in the advertisement kindly click on the link below #LI-AFR
Company
Sanofi
Posted
05/05/2022
Location
Johannesburg, GT, ZA