Digital Communications Manager

An exciting growing fashion brand is looking for someone remarkable to join our Ecommerce team in the role of Digital Communications Manager. This is an exciting role that will take on the management and progression of the Email and CRM strategy along with other key communications methods, during what is set to be an exciting period of growth and opportunity.

We are looking for someone who has an extensive experience in Email and SMS Marketing, Push Notification and is passionate about customer experience. The right candidate should be bursting with new ideas and an appetite for understanding and managing the customer relationship, in the digital space. You will have worked with advanced email platforms and CRM tools and know data to help drive the strategy forward.

Main Duties & Overall Responsibilities:

  • Support in the final stages of delivery for a new advanced Email and CRM platform for the company.
  • Use both offline and online data to understand our customers and use this to build a robust digital communication strategy for our audience.
  • Devise new ways of continuing to build our customer database and ensure our data is managed and maintained effectively.
  • Work alongside the wider e-commerce team in delivering seasonal, campaign and promotional messages to our consumers, in line with the central marketing calendar.
  • Develop engaging and timely marketing emails, from creative briefing, coordinating builds, testing and scheduling.
  • Use customer segmentation, journey planning and triggered workflows to ensure we target the right customer at the right time, with the right message in the best form of communication.
  • Create a robust and thorough testing plan for all Marketing emails, ensuring that we are consistently learning and optimising our activity. Share findings with the wider team so they can be utilised across other online and offline touchpoints.
  • Work closely with the Direct Marketing Manager to align programmes across both offline and online media. Share knowledge and insights to help strengthen our communication strategy.
  • Work closely with the Buying and Merchandising team, to ensure that we are aligned on our product focus, reacting to promotional and seasonal trends.
  • Carry out regular and concise reporting and share with the wider business. Review the performance of our email and CRM campaigns and integrate findings into ongoing activity and strategy.
  • Work closely with 3rd party agencies such as Bloomreach (Exponea) and Mention Me to ensure we are maximising the potential of these platforms. Work with them to develop ongoing strategic plans.
  • Plan and deliver a cohesive CRM approach to enhance customer engagement, build loyalty, drive repurchase and continually communicate about the brand.
  • Work with the wider business to provide branded email assets for our wholesale partners.
  • Introduce the brand to new forms of digital communication and work alongside our Digital Operation Manager to deliver advanced functionality to target our customers.

Technical knowledge required:

Minimum of 3+ years experience managing Email and CRM programmes, ideally in the retail sector.

Experience of Exponea by Bloomreach, or similar Customer Data & Experience Platforms (CDXP).

Ability to adapt to new technology and work with both internal and external stakeholders to deliver results.

Strong numerical and analytical skills.

Able to fully utilise the relevant IT support systems, and to be conversant with standard business desktop applications, especially Excel and PowerPoint.

Good understanding of GDPR.

Strong interpersonal skills with the ability to communicate with senior managers.

Business skills required.

Strong Analytical skills

Strong planning and organisational skills.

Good communication & interpersonal skills

Great attention to detail and accuracy

A great organiser

A passion for marketing and digital channels

Core values required.

This role would suit a team player with a positive attitude who is prepared to roll their sleeves up and lead by example

We enjoy and believe in what we do or we dont do it

We are fair, well-mannered and respectful, never weak.

We help each other to succeed colleagues, partners, and customers.

We are creative and push boundaries we dont just accept

We create a positive environment

What they offer:

"Competitive salary

"Fun fast paced working environment!

"Strong team ethos.

"Stakeholder pension scheme.

"Life insurance.

"Up to 60% discount on new ranges.

"An extra day's holiday for your birthday.

"£100 welcome voucher to spend on products when you join.

"Free onsite parking

"Free fruit (or pie!) on Thursdays!

"2 fantastic staff parties a year

"Free thinking encouraged.

Building a workforce of passionate, ambitious, and talented people is very important to us and as a result, we invest a lot of time and effort into our company culture and values.

They are looking for ambitious individuals who strive to be the very best at what they do. They are the type of company that works incredibly hard, but in turn, they fully believe in letting your hair down too! If this role sounds of interest, please send over your CV asap.

At A for Appointments, we are committed to equal opportunities for everyone. We embrace diversity and believe that a balanced, inclusive workforce is crucial to our business. We do not tolerate discrimination, harassment or bullying toward any candidates or employees. We are proud to be an equal opportunities employer.

Due to the high volume of applications, we receive, it is not always possible to respond to unsuccessful applicants. Therefore, if we have not responded to your application within five days, please assume that on this occasion your application has not been successful.

West Yorkshire, England, UK