Campaign Manager

The role of the Campaign Manager:

An exciting opportunity for an experience Campaign Manager to take full ownership of our clients membership campaigns. Using dialog insight as the main tool to create the campaigns, you will be in charge of acquiring new members whilst maintaining a strong relationship with the current clients.

The ideal candidate will need to be hands on with their approach, with a good understand of how to personalise campaign to target the chosen audience. This role is pivotal in the success and growth of the company.

As the Campaign Manager you will be working closely with the Head of Marketing and wider Sales and Operations team.

The responsibilities of the Campaign Manager:

• Implement the build, deployment, and delivery of email marketing campaigns.
• Pre-campaign planning, including insight-driven testing of creative ideas
• Ability to write effective marketing copy to support campaigns.
• Execute automated, personalised email communications, ensuring the audience is well-targeted.
• Develop other multi-channel campaigns that engage our target audience.

To be considered for the role you must have:

• Excellent knowledge of email marketing strategy
• Understanding of email deliverability and inbox placement
• Good copywriting skills
• A strong understanding of B2B consumer behaviour
• Strong understanding of reporting on campaign effectiveness and customer engagement - experience of using Google Analytics would be an advantage

The company:

Launching in early 2015, our client is the fastest growing research hub for the investment management industry. The company's business model is centred around strategic content partnerships with some of the world's largest asset management companies. Their main objective is to make quality and objective research accessible to their members.

The package for Campaign Manager:

• Salary - £35,000-£45,000
• Strong bonus earning potential

Location: The position of Campaign Manager is based in London with a hybrid working policy.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role. If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.