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Group Social Media & Digital Marketing Manager

Group Social Media & Digital Marketing Manager

London Town Group offers you an eclectic portfolio of boutique hotels across the United Kingdom. With 4-star hotels in London and throughout the country, our hotel group satisfies every taste and budget. From the best value hotels in London, to inspirationally-designed deluxe 4-star townhouses, you will always feel welcome, safe and secure while staying with us. Founded in 1988, London Town Group of Companies is a private sector corporation focussed on cutting-edge performance in Hotels, Real Estate, Software & Automation, Clean Energy and Energy Storage.

The Group Social Media & Digital Marketing Manager role will involve working as part of the sales and marketing team. The successful candidate must pose excellent reporting and analytical skills to ensure achievement of KPIs and must have the ability to effectively organise, manage and prioritise their workload in a fast-moving environment.

The ideal candidate will be certified in Google Analytics, experienced with CRM database management and management of third party agencies and an expert in both paid and organic social advertising. You will be able to demonstrate a history of successful digital marketing campaigns.

Key Duties and Responsibilities of our Group Social Media & Digital Marketing Manager

  • Prepare and execute a marketing strategy to combine online and offline marketing plans including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC).
  • Prepare an online marketing plan that will increase website traffic, create social engagement and collaborate all online channels.
  • Increase the social media output via Facebook, Twitter, Instagram, TikTok and LinkedIn as well as any other relevant platforms with a view to opening more direct booking channels with our customers.
  • Managing the social media networks for all the hotels.
  • Take ownership of the Social Media Strategy and content schedule ensuring these fit in with the overall marketing strategy.
  • Improve hotel websites in line with a clearly defined strategy.
  • Conduct keyword research and analysis to ensure SEO and PPC are relevant.
  • Plan and implement display and email campaigns, including updating email communications for all reservations (through our reservation system).
  • Manage all databases and research consumer personas to ensure effective targeting of all campaigns.
  • Create the strategy to improve our book direct channels via our website, telephone, e-mail and social media channels.
  • Audit internal print collateral and ensure correct placement of all materials and removal of all materials when expired.
  • Support and promote online and offline any marketing campaigns such as trade shows, sales blitzes, events, showcases, photo shoots, PR events/activities, photo calls etc.

About you

You will need to be a data driven marketer, with an analytical approach to multichannel marketing with the ability to both report on the metrics that matter, and provide suitable recommendations for optimisation. You will come on board and hit the ground running. creative and innovative, coming up with new ideas that will add value to the portfolio.

Requirements of our Group Social Media & Digital Marketing Manager:

  • Hotel experience or related which would be transferable.
  • 3rd level qualification in Marketing or equivalent.
  • Demonstrate creativity and enjoyment in social media and marketing.
  • Knowledge of CMS, Photoshop and basic HTML required.
  • Proven knowledge & success with online marketing channels such as PPC.
  • Excellent communicator with strong interpersonal skills. The ability to develop key relationship with stakeholders.
  • Proficient user of Google Analytics and the ability to translate data into usable insights.
  • Strong analytical and problem-solving skills.
  • Strong project management skills with previous experience in working in a fast pace environment. The ability to coordinate key milestones with a number of stakeholders ensuring projects are delivered on time.
  • Proficient use of Microsoft Excel.
  • Natural copywriting skills
  • A team player who easily integrates with our core head office team, our hotels, restaurants and bars.

In return for becoming our Group Social Media & Digital Marketing Manager you will receive our excellent company benefits

  • Competitive Salary
  • Exclusive employee discounted rates
  • Continuous paid Training and Development opportunities
  • ACCOR and IHG brand rewards
  • Pension scheme
  • Complimentary meals whilst on duty

In order to be considered for the role as our Group Social Media & Digital Marketing Managerplease apply in writing by email attaching your CV along with your current salary and notice period.

We are waiting to hear from you!

***All offers of employment is conditional on the receipt of two satisfactory references being obtained from the referees provided to us on your application and proof of your eligibility to work in the United Kingdom.**

LTH Group
West London, England, UK