We are looking for a talented B2B Marketing Executive for a private medical company, with multiple practices across London.
Working closely with the B2B Marketing Manager, you will be responsible for running integrated marketing campaigns and activities to attract new companies and also retain and cross-sell additional services to existing corporate clients and partners.
Working closely with the Sales Team, the successful Marketing Executive will need to have strong skills in digital marketing, websites/App updates, creating engaging content and email marketing.
Help run the corporate websites and App including managing content to promote all services and improve conversion.
Manage day to day content changes on the website and app - creating new pages, amending existing content, adding new locations or services, updating imagery, changing booking forms or other functionality.
Plan and execute activities to deliver marketing qualified leads for the sales team
Create content for campaigns and sales support.
Plan and deliver regular newsletters to employers and employees to promote our full range of services and encourage greater use.
Support the Account Management team with tactical cross or upsales activities
Identify new marketing channels or opportunities to increase leads or usage of services. Present business cases and recommendations to stakeholders and deliver and optimise all activities
Manage the creation and delivery of internal communications.
Other ad hoc requirements as outlined by B2B Marketing Manager, Marketing Director or senior stakeholders. This could include areas like competitor or pricing research, customer satisfaction and refinement of presentations.
THE IDEAL CANDIDATE:
Some knowledge of WordPress CMS and using the admin console would be a big advantage, as would knowledge of JotForm
Email marketing experience would also be preferable including hands on use of Mailchimp or other email marketing tools
Experience of working with a CRM (we use Salesforce) and supporting lead generation processes
A tenacious personality who is resilient and adept at clarifying and negotiating with stakeholders
Good organisation and planning skills the ability to keep cool and juggle lots of pieces of work simultaneously is a must
You need to be someone who likes detail and can produce accurate work unsupervised, whether this is proofing copy, setting up emails or understanding performance data.
We work as one team and so were looking for someone to roll their sleeves up and get stuck into whatever theyre asked to do
Its also critical you can manage your time and will be able to deliver to deadlines you agree
We are proud to promote diversity and inclusivity and encourage applicants from all backgrounds and walks of life.
We will review CVs on an ongoing basis and interviews will be arranged for shortlisted candidates.
Due to the high number of applicants received for our job postings, we are not able to provide individual feedback at the initial stage of the application process.
Should you be interviewed for one of our vacancies (either phone or face to face), you will always receive considered feedback from us once a decision has been reached.
Thank you for showing an interest in the opportunity.