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B2B Digital Marketing Executive

Remote Based (Travel once a month to Birmingham)


Are you ready to join a disruptive marketplace platform business, poised to take the B2B IT reseller market by storm? Do you have 4/5 years experience? Are you self-motivated, creative, well organised and have a passion for all things digital? Do you have agency or in-house experience?

As a modern, progressive and digital technology services provider, we provide IT products, Cloud and managed IT services to over 3,500 private and public sector organisations solving the problems of buying IT and managing IT.

Having placed innovation at the heart of everything we do for over 25 years, we are poised for an exciting growth trajectory, and with it looking to on-board fantastic people who share our passion and strategic goals. We take pride in our employees and offer remote working, with occasional trips to Birmingham team meet-ups, continuous training, options to buy and sell annual leave, Access to our Employee Assistance Programme and more.

Reporting to the Marketing Director, youre a hands-on marketer who will take responsibility for email marketing, automation, CRM, CMS & web page creation, PPC on Linked In & GDN and be involved in SEO initiatives. Your work will deliver measurable ROI, ultimately via quantifiable lead generation.

The role:

  • Deliver online marketing tactics email marketing, CRM/database, website management, [social media] to support lead generation activities via campaigns for vendors and from our static and dynamic ecommerce websites
  • Plan and deliver email marketing campaigns and automated workflows (customer journeys), including creation of email templates in HTML
  • Maintain an email marketing calendar that supports campaigns
  • Originate, implement and improve automated marketing triggered by web behaviour and customer profiles/assets across static and dynamic websites
  • Review and report on email performance to demonstrate ROI
  • Daily operational management and creation of audiences within Microsoft Dynamics; segmenting, retargeting, managing workflows, and working with CRM admin to ensure database is accurate
  • Ownership of uploading content via a CMS system, optimising and adjusting web content on the fly to align with SEO best practices and our SEO Keyword strategy
  • Working with Digital Marketing agency to enhance SERPs and PPC performance (Google & Bing), delivering key adjusts to optimise these channels
  • Write in html and CSS as needed to maintain & adjust commercial pages, the blog & landing pages, implementing pop-ups
  • Produce monthly digital marketing reports covering; email engagement, Paid media and social media Impressions, CPC, conversion, CPL, spend, social media followers
  • Build relationships with internal staff, suppliers and designers
  • Assist in the formulation of strategies to build a lasting digital connection with users
  • Development and delivery of social media strategy (paid and organic)
  • Planning and delivering a proactive calendar as well as reactive posting across multiple social media accounts
  • Providing social media reports across impressions, engagement, followers
  • Creation of graphics, infographics, gifs et al to support social media initiatives for awareness and lead generation purposes
  • Using SproutSocial to schedule SoMe posts and report
  • Responsible for coaching, training and driving staff across the company on social media usage make their success your success

Essential Skills:

Primary:

  • Degree or similar in Marketing, communications or related field
  • Experience of working in B2B Marketing Communications
  • Proven experience of use and management of email marketing platform and marketing automation/workflows
  • Knowledge of best practice email marketing principles
  • Strong hands-on experience of Microsoft Dynamics; managing data/campaigns, workflows, creating dashboards, ROI reports
  • Strong knowledge of HTML & CSS for web page creation/amends, implementing forms, pop-ups et al
  • Daily hands-on experience with HTML and content management systems
  • Experience of on-site SEO principles and implementation
  • Experience of PPC; creating display ads, implementing & managing across Linked In & GDN, understanding of best practice principles around Google ads
  • Demonstrable experience of paid social media tactics and results
  • Proficiency with Adobe Suite (specifically Photoshop, InDesign & Premiere Pro) for creating web banners, email templates & newsletter headers etc
  • Experienced user of Web analytics tools (Google Analytics, GSC et al)
  • Solid understanding of the wider digital marketing mix
  • Exceptional written communication skills and attention to detail, with ability to adapt style to suit different audiences
  • Excellent communication, influencing, persuasion and engagement skills
  • Capability and enthusiasm to deal with communicating complex technology
  • Tech sector experience or a demonstrable aptitude or interest to understand technology and often complex subject matter
  • Experience in B2B lead generation and/or ecommerce a bonus

Secondary:

  • Proven use of a social media marketing platform
  • Knowledge of Canva (creative content)
  • Familiarity with social media development strategies and online content marketing

Desirable Skills:

  • Dynamics trained and experienced
  • Excel trained
  • Marketing automation/email software trained

Benefits:

  • 23 Days Holiday plus Bank Holiday
  • Dedicated digital training provided via Smart Insights platform
  • Home working with occasional visits to Birmingham as needed
  • Option to buy and sell annual leave
  • Access to our Employee Assistance Programme 24/7 Physical Health and Wellbeing
  • Tailored Benefits Platform includes discounts on gym, retail and leisure
  • Cycle to Work Scheme
  • Long Service Awards
  • Training and Development successful candidates for the role who meet the eligibility criteria, may have the opportunity to undertake a formal work-based training course, under our commitment to personal and professional development through the Governments apprenticeship scheme
  • Birmingham city centre office location (optional) including free access to the on-site gym, shower facilities, secure lockers for bikes and onsite café
Posted
05/01/2022
Location
West Midlands, England, UK