Marketing Manager

Our client, a membership organisation for schools, students and teachers, is looking for an experienced Marketing Manager to join their team. If you have at least 5 years’ experience and strong digital marketing skills, they want to hear from you.

Marketing Manager

London, W4 4HH,

£35,000.00-£40,000.00 per year

Permanent, Full Time, Full remote working

Please Note: Applicants must be eligible to work in the UK

Closing date for Applications: 6th of May 2022

Our client exists to help improve outcomes for all young people. As a membership organisation of schools and academies across the UK and internationally, they work with leaders, teachers and students to drive school improvement and innovation and celebrate their successes.

At our client’s heart are their membership networks, bringing together school leaders, teachers and students. They have been working with schools for over 30 years, and continue to offer insight and understanding into teaching, learning and system leadership.

Their professional development and school improvement programmes help leaders and teachers to further outcomes for all young people and develop leadership at all levels across the system.

The role of Marketing Manager

The Marketing Manager is a pivotal role in the organisation and you will ensure alignment between short term requirements and long-term planning. You will coordinate marketing activities with their graphic designer, web executive, content executive and head of marketing and communications.

You will collaborate with colleagues across the organisation to ensure marketing strategies reflect varied portfolio of products and messages are appropriate for busy school teachers and leaders.

Your ambition and sharp focus on results means that you will plan and deliver our clients marketing campaigns exploiting the latest technology to maximise results.

As Marketing Manager you will:

  • Devise, refine and implement a comprehensive marketing plan that leverages all the client’s marketing channels creating a seamless user experience across platforms.
  • Work with the Head of Marketing and Communications to build and execute compelling multi-channel marketing programmes that achieve business goals.
  • Coordinate the activities of the marketing team to ensure there is a focus on the marketing plan.
  • Build AB tests for all campaigns and continuously iterate and ensure high deliverability using a test, learn and scale approach.
  • Manage MQL/SQLs in collaboration with the Sales Team to ensure a strong sales and marketing pipeline.
  • Effectively manage multiple projects concurrently for online and offline campaigns
  • Lead and manage social media activities ensuring alignment of messaging and brands across other platforms.
  • Use marketing automation to target leads effectively and efficiently through robust data analytics.
  • Measure and analyse channel performance to proactively recommend where opportunities for further optimisation and growth exist.
  • Work collaboratively with the marketing team and colleagues across the organisation to ensure that knowledge is shared and retained.
  • Provide regular management reports on the efficacy of marketing activities.
  • Design and implement marketing automation.

Essential

  • A minimum of 5 years marketing experience demonstrating an ability to develop and implement marketing plans.
  • Strong digital marketing experience
  • Experience of using technology platforms such as MS Dynamics (or an equivalent CRM platform), Force24 (or an equivalent marketing automation software) and Google Analytics.
  • Excellent communication skills to support inventive copywriting demonstrating best practice direct response techniques and proof-reading with strong command of English grammar and spelling.
  • Experience of working in a fast-paced environment with an ability to handle numerous projects spanning multiple teams.
  • Experience of working in a team with multiple stakeholders.
  • Strong commercial and analytical focus with experience in setting/reporting ROI and KPIs.

Desirable

  • Evidence of the ability to deliver innovative campaigns and creative which are on brief.
  • Strong relationship skills
  • Experience of working in a membership, education or professional services organisation.

How to apply for the Marketing Manager role:

If you have the skills and experience required for this position, click “apply” today and check your inbox for an email providing more information on how to tailor your application and provide a cover letter or any supporting documents.

You must be eligible to work in the UK.

Other suitable skills and experience includes: Marketing, Marketing Manager, Digital Marketing, Graduate marketing, Head of Marketing, Marketing Director, Learning and Development, Teaching

Posted
05/01/2022
Location
London, England, UK