Brand and Content Marketing Manager

Our Client is a well known name in the property market place, with a number of brands which are considered to be the forefront of the sector.

Due to expansion they are looking to appoint a Brand and Content Marketing Manager to take ownership and drive the content strategy for their products.

This role can be based from home but candidates should be within a reasonable commute to the office based near Chester.

Responsibilities

- Own and drive the content strategy for the products above using databases, social media platforms, video, display and all valuable channels.

- Deliver content across a full spectrum of short-form, SEO pieces and long form, thought leadership initiatives.

- Use data and research to measure the effectiveness of the content strategy and adjust strategy quickly to achieve maximum effectiveness.

- Be an arbiter of best practices in grammar, messaging, terminology, copywriting and style.

- Engage with internal stakeholders in Marketing, Product, Sales, Customer Success and Operations to research and build a long term content strategy

- Stay up to date on the latest trends, insights and best practices in the property industry

- Drive the marketing proposition with planning and execution of speaker opportunities at events, award entries and third-party editorial opportunities

- Provide objective reporting on the success of the brand and content strategy clearly demonstrating progress being made and trends.

Person Specification

  • 3+ years of content marketing / writing / editing experience, advantageous if this has been within property sector
  • Experience managing agencies and freelancers including budget and project management
  • Thorough understanding of SEO and content marketing principles and how to apply them to the property space
  • Knowledge of social media principles and practices
  • Familiarity with social media management suites such as hootsuite or crowd control.
  • Creative thinker who independently generates and executes on innovative ideas
  • Established ability to successfully drive projects with minimal guidance
  • Proven track record in crafting and positioning compelling thought leadership content
Posted
05/01/2022
Location
Merseyside, England, UK