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Marketing Manager

Marketing Manager

Contract:permanent, full time
Location:London or Preston (remote working)

Trinity College London is an international exam board, with a rich cultural heritage and a positive, supportive approach to assessment and development. What sets us apart is our focus on the learner and our strong reputation for innovation and achievement based on the delivery of flexible styles of learning and teaching. We provide recognised and respected qualifications in a range of communications-based subjects, including the English Language, communication skills, music and drama.

Our exams and assessments are designed to help learners fulfil their own individual talents and abilities. Today we deliver over 850,000 assessments each year worldwide. Our international network is expanding quickly, and we now provide qualifications in more than 60 countries around the world.

Secure English Language Tests (SELTs) are provided at several Trinity test centres in the UK only. The tests are approved for applications toUK Visas and Immigration (UKVI)for visas,British CitizenshipandLeave to Remain(LTR).

About the role

The role of the Marketing Manager is to plan and deliver the marketing strategy to support Trinity SELTs target sales revenue. The Marketing Manager will manage a team to plan and implement multi-channel B2C marketing campaigns that help maintain and grow Trinity SELTs strong market position and continue to raise the profile of Trinity SELT within defined markets and convert users into customers.

The role is responsible for the careful monitoring and analysis of strategy and campaigns to maximise ROI and the post holder must work agilely to respond to changing market trends, needs or policy as they develop.

The Marketing Manager will constantly search for and identify opportunities to extend the reach of Trinity SELT into new and emerging markets, using traditional and new media, and build positive relationships with all key stakeholders.

About You

We are looking for an experience marketing specialist with a minimum of 5 years experience working in a managerial role and you should be confident in developing marketing strategies and multichannel campaigns to reach organisational targets. Strong proven SEO experience of researching and implementing content recommendations for organic SEO success will be part of your skillset and we will value your in-depth knowledge of standard and current SEO practices. You will be successful in the role as a strategic thinker with demonstrable marketing experience and a creative edge.

Experience of undertaking market research to support marketing strategy and growth.

  • Proven success at both a strategic and operational level in developing and implementing multi-channel marketing campaigns in existing and new markets.
  • Experience and understanding of how to use digital reporting systems to measure and evaluate marketing activity.
  • Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
  • Excellent analytical skills to leverage data, metric, analytics and consumer behaviour trends to drive actionable insights and recommendations.

Ability to write copy for communication purposes in Plain English, with a good eye for detail and accuracy.

Excellent written and verbal communication, organisational and people skills.

Demonstratable ability of multi-tasking and managing workload in a very busy work environment, whilst adhering to deadlines.

Experience of leading and managing teams and supporting their continued professional development.

Educated to degree level or equivalent. A professional marketing qualification would be desirable.

Our Benefits

Trinity provides a work environment that is stimulating, inspiring and fair. Our approach to reward values our employees while ensuring each persons contribution makes us great as an organisation.

As an employee, youll enjoy a range of benefits including private health insurance, generous annual leave, regular social events, employee assistance programme, cycle to work scheme, training and development and a non-contractual annual bonus scheme plus more.

Our commitment

Trinity College London is an equal opportunities employer and our talented people come from all walks of life. Trinity is open to all applicants from different backgrounds and we are committed to building a more diverse and inclusive workplace. All applications are dealt with in the strictest of confidence.

How to Apply

To apply, please send a full CV with a covering letter, clearly explaining your interest and suitability for the role.

We are committed to the safeguarding and protection of the children and young people that we work with. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practice across the organisation. As such, all posts are subject to a safer recruitment process, including the disclosure of criminal records and vetting checks.

Upon successful appointment into the role, you will be required to complete our vetting procedures as with all Trinity College London SELT employees. This is carried out by a 3rd party supplier and our standard background checks consist of Right to Work in the UK, Identity Check, Employment History check, Financial Probity Check, Highest Academic Qualifications Check and a basic DBS check.

Preston, England, UK