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Digital Marketing Specialist

Digital Marketing Specialist

Job Summary

The Ken Blanchard Companies is looking for a highly self-motivated Digital Marketing Specialist to help with our team's overall marketing strategies. In this role, you will be an integral part of the development and execution of marketing plans to reach target customers, from brand awareness to final decision. Reporting to the Director of Marketing Communications, the Digital Marketing Specialist will work with a team to plan and execute inbound marketing initiatives for web, SEO/SEM, email, social media, and sales enablement.

Primary Duties and Responsibilities

  • Assist in the formulation and execution of strategies to build lasting connections with target customers and audiences
  • Write, proofread, and edit creative content across different channels, including web pages and email distribution platforms (Marketo)
  • Plan and monitor Blanchard's ongoing presence on social media channels
  • Use online and social media tools to track engagement, reach and conversions
  • Develop, implement, and track digital marketing campaigns through mediums such as email, social media, and virtual/live events
  • Increase our brand's reach through writing and designing social media posts to sustain readers' curiosity and create buzz around new offerings
  • Collaborate with other internal teams (product and sales) to develop and monitor strategic marketing initiatives
  • Develop and create marketing materials, including sales and solution collateral, presentations, bios ensuring brand guidelines are met
  • Stay up to date with changes in all social platforms ensuring maximum effectiveness
  • Help integrate core marketing messages to ensure consistent communication priorities across all marketing channels
  • Analyze and report on the performance and effectiveness of campaigns, allowing the results to influence future creative decisions
  • Conduct market research and analyze trends to identify new marketing opportunities
  • Seek out ongoing knowledge of cutting-edge marketing practices across industries monitoring competitor marketing efforts
  • Work with external agencies and vendors to execute marketing programs
  • Performs other related duties as assignment by management


  • Proven experience (5+ years) as Digital Marketing Specialist or similar role
  • Four-year degree in business, marketing, communications, or a related field
  • Thorough understanding of digital concepts and best practices
  • Skilled in writing and editing content
  • Demonstrable experience with marketing data analytics and tools
  • Ability to deliver creative content (text, image, and video)
  • Basic knowledge of HTML
  • Strong prioritization, organization, and project management skills
  • Solid technical skills and experience with Adobe Creative Suite, Google Analytics, Google AdWords, Hootsuite, Marketing Automation, etc.
  • Strong interest in future trends in digital technologies and act proactively

Key Success Factors

  • Ability to pay attention to details, prioritize, meet deadlines, and handle multiple activities
  • Capacity to work independently and be pro-active to produce results
  • Demonstrated success in providing excellent customer service
  • Capability to influence peers and senior team members to manage project deadlines
  • Able to resolve issues and problems independently
  • Collaborative mindset to share ideas with cross-functional teams to elevate the customer experience


Salary Range
$46,000.00 - $85,000.00
per Year
Salary range estimated by
salary estimation provided by zippia
Escondido, CA, 92029, US