Recruitment Marketing Consultant

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

At Northwestern Mutual, our vision is to deliver financial security to help our clients live their best lives by choice. A key pillar of our vision and success is our strong, vibrant sales force. The Career Distribution (CD) function is at the forefront of working across the home office and sales force as one team to achieve the sales and growth objectives the company expects, while delivering the experience our distribution needs and deserves.


Northwestern Mutual is committed to being at the center of our client's financial lives. Our continued ability to deliver on this commitment relies on our efforts to successfully recruit and develop financial advisor talent. The Talent Acquisition & Growth team takes the lead on the co-creation, design, and development of strategies to achieve that vision. Through innovation and experimentation, the team develops and implements methodologies for the people, processes, and systems necessary to attract, engage, recruit, and nurture new advisors.

As a Recruitment Marketing Consultant, you will take both a lead and partnership role on a range of strategic initiatives, programs, and efforts aimed at attracting diverse and qualified talent for the financial representative role and financial representative internship. Key strategies will be developed based on analytics and insights, and are measured by recruiting, diversity, productivity, and retention.


  • Support recruitment brand & marketing strategy to drive acquisition of full-time and intern candidates

  • Lead messaging approach and application of the career value proposition through full cycle candidate experience

  • Creates full-funnel nurture streams, tracks metrics, and makes optimizations to marketing tactics and content in the recruiting process

  • Develops content to build brand affinity, create career awareness, and drive acquisition of candidates

  • Supports diversity & inclusion strategy through partnerships, content, and activation

  • Partner with diversity & inclusion team to incorporate best practices for attracting, selecting, and developing under-represented talent into new or existing processes and tools

  • Leads execution of recruiting events, programs, and partnerships with the Campus Program and New Rep Growth & Development teams

  • Manages employee advocacy campaigns to help drive awareness of the talent brand and acquisition of core targets

  • Oversees talent brand presence and responsible for making recommendations on how to improve presence to attract top talent

  • Responsible for writing creative briefs and developing on-brand creative from concept to completion

  • Serves as liaison to the brand team to ensure our messaging approach is aligned

  • Manages reporting and performance across candidate experience and employee advocacy


  • Bachelor's Degree

  • Minimum of 5 years professional experience with 3+ years of experience in marketing/communications, and/or 3+ years in talent acquisition

  • Demonstrated ability to identify or anticipate future trends and lead the necessary change management

  • Ability to create, innovate, consult, market, and implement

  • Proven ability to influence change through others

  • Ability to travel 15% of the time, (U.S. only)



Grow your career with a best-in-class company that puts our client's interests at the center of all we do. Get started now!

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

If you work or would be working in Colorado or outside of a Corporate location, please click here for information pertaining to compensation and benefits.

Salary Range
$54,000.00 - $97,000.00
per Year
Salary range estimated by
salary estimation provided by zippia
New York, NY, 10261, US