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Marketing Analytics Manager

Our mission: to eliminate every barrier to mental health.
Spring Health is a comprehensive mental health solution for employers and health plans. Unlike any other solution, we use clinically validated technology called Precision Mental Healthcare to pinpoint and deliver exactly what will work for each person - whether that's meditation, coaching, therapy, medication, and beyond.
Today, Spring Health serves more than 200 companies, from start-ups to multinational Fortune 500 corporations, and is a preferred mental health provider to companies like General Mills, Guardian, Bain, and Instacart. We have raised over $300 million from prominent investors including Kinnevik, Tiger Global, Northzone, RRE Ventures, Rethink Impact, Work-Bench, William K Warren Foundation, SemperVirens, Able Partners, True Capital Ventures, and a strategic investor, Guardian Life Insurance. Thanks to their partnership, our current valuation has reached $2 billion.
Reporting into the Director of Marketing Technology and Analytics, you will be responsible for defining, maintaining, and reporting on marketing campaign, channels, data quality and overall marketing effectiveness. While tactically focused, you will contribute to the data and analytics strategy and bring it to life through tactical execution. Day-to-day you will monitor the uniformity and quality of data records used by marketing, build and maintain demand waterfall, channel and campaign reporting/dashboards as well as quarterly business review data to visualize the value of the marketing function. You're ready to roll-up your sleeves and build a world-class marketing analytics practice in partnership with our Revenue Operations and Data teams. You are data-first but can translate data to the business and tell a story through your analysis and data visualizations. Your organizational and logistical capacity, attention to detail, and project management skills have multiplied your strengths in data and analytics. You care about making an impact on the mental health of those who belong to our growing client roster.

What you'll be doing:

  • Defines and drives all levels of campaign/channel/tactic performance management, reporting, and analytics to provide understanding and visibility across all mediums of marketing activities. Understands specific business details related to the necessary data to ensure relevant and thorough analytics and reporting.
  • Document partner data/reporting requirements and manage roadmap development
  • Analyzes marketing metrics proactively, interprets and publishes results to provide insights into all facets of marketing performance and recommends changes for improvements.
  • Conduct regular audits, gap analysis and clean-up programs
  • Ensure all marketing activities are appropriately configured to capture KPIs
  • Prepare and present marketing performance metrics at team meetings
  • Partner with Marketing Operations Manager, RevOps and Data teams to ensure appropriate data capture, technology integration/configuration and privacy/compliance requirements are met and managed.
  • Project Management of analytics projects led by marketing or SME for Marketing on Enterprise or Revenue team data/analytics projects.

What we expect from you:

  • 5+ years of professional experience in Marketing or Business Analytics
  • Bachelor's Degree in Computer Science, Mathematics, Statistics, Finance, Marketing or related discipline - Preferred.
  • Data/Analytics Certification or Technology Certification
  • Proficient in modeling, data aggregation and building reports in Tableau, Lookr or other visualization platform
  • Familiarity with reporting in Google Analytics, MAP, SFDC and other MarTech technologies
  • Able to work in SQL, R, Python of JS as needed to support data modeling and analysis
  • Project management - on-time delivery and simplifying processes
  • Attention to details - data, sources, integrations, consent and compliance
  • Growth mindset.
Benefits of working at Spring Health: Focus on total health including:Generous medical, dental, vision coverage available day 1 + access to One MedicalAccess to Spring Health's platform which includes (10) free therapy sessionsUnlimited time off in addition to (12) paid holidays16-18 weeks paid parental leave $500 per year Wellness Reimbursement Creating a culture you can thrive in:Flexible remote and hybrid work style arrangementsCalm Fridays to encourage meeting & distraction free days Donation matching to support your favorite causesEmployee resource groups Supporting you financially through:Competitive mix of salary and stock optionsEmployer sponsored 401(k) match In addition to finding people who are truly excellent at what they do, we take our values at Spring Health seriously:Members Come First We are genuine member advocates.Move Fast to Change Lives We build with urgency and intention.Take Ownership We extend trust and hold ourselves accountable.Embrace Diverse Teams & Perspectives We find strength in the diversity of cultural backgrounds, ideas, and experiences.Science Will Win We will achieve impact by innovation and evidence based frameworks.Candor with Care We are open, honest and empathetic. Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

Salary Range
$90,000.00 - $146,000.00
per Year
Salary range estimated by
salary estimation provided by zippia
New York, NY, 10010, US