Responsibilities include:
* Consult with clients to identify KPIs, develop campaign plans/budgets, and recommend channel-specific strategies
* Collaborate with account leads, copywriters, and creative teams to produce, implement and test new ads and landing pages
* Analyze paid channel performance alongside website or related online platform data to identify key trends and recommend optimizations
* Oversee day-to-day campaign strategy and management to ensure high performance and ROI
* Monitor paid media best practices and industry trends to identify new campaign tactics and opportunities
* Assist in optimizing client websites for optimal search engine visibility, user experience, and lead generation
* Prepare and present reports to clients that show ROI from digital advertising
Attributes:
* Consultative and problem-solving
* Comfortable dealing with ambiguity, as well as strictly defined parameters
* Has an entrepreneurial spirit and qualities of a leader
* Passionate in regards to the work and its execution
* Very well organized with attention to detail
* Solid work ethic, self-motivated, and on the lookout for opportunities to jump in
* Communicates well and strives to articulate meaningful rationale for strategic recommendations
Skills & talents:
* Certified in Google Analytics and Google Ads (required)
* Expert knowledge of measurement and tracking platforms like Google Tag Manager and Google Search Console
* Ability to scale successful strategies across dozens of clients and campaigns using automation tools like Wordstream and Kenshoo
* Savvy in Excel, Google Data Studio and other data visualization tools
* Proactive problem solver with an analytical background and passion for data
* Ability to thrive under pressure and adapt to a fast-paced working environment
* Creative knack for pitching and defending new ideas and strategies
Education & experience:
* 3-4 years' experience managing PPC campaigns
* Agency experience preferred, but not required
This position is located in the greater Washington D.C. and Philadelphia markets with the ability to workremotely.
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