Paid Digital Media Strategist

Responsibilities include:

* Consult with clients to identify KPIs, develop campaign plans/budgets, and recommend channel-specific strategies

* Collaborate with account leads, copywriters, and creative teams to produce, implement and test new ads and landing pages

* Analyze paid channel performance alongside website or related online platform data to identify key trends and recommend optimizations

* Oversee day-to-day campaign strategy and management to ensure high performance and ROI

* Monitor paid media best practices and industry trends to identify new campaign tactics and opportunities

* Assist in optimizing client websites for optimal search engine visibility, user experience, and lead generation

* Prepare and present reports to clients that show ROI from digital advertising

Attributes:

* Consultative and problem-solving

* Comfortable dealing with ambiguity, as well as strictly defined parameters

* Has an entrepreneurial spirit and qualities of a leader

* Passionate in regards to the work and its execution

* Very well organized with attention to detail

* Solid work ethic, self-motivated, and on the lookout for opportunities to jump in

* Communicates well and strives to articulate meaningful rationale for strategic recommendations

Skills & talents:

* Certified in Google Analytics and Google Ads (required)

* Expert knowledge of measurement and tracking platforms like Google Tag Manager and Google Search Console

* Ability to scale successful strategies across dozens of clients and campaigns using automation tools like Wordstream and Kenshoo

* Savvy in Excel, Google Data Studio and other data visualization tools

* Proactive problem solver with an analytical background and passion for data

* Ability to thrive under pressure and adapt to a fast-paced working environment

* Creative knack for pitching and defending new ideas and strategies

Education & experience:

* 3-4 years' experience managing PPC campaigns

* Agency experience preferred, but not required

This position is located in the greater Washington D.C. and Philadelphia markets with the ability to workremotely.

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