Marketing Automation Manager

The Math Learning Center (MLC) is seeking a Marketing and Communications Automation Manager. This new role will help MLC better communicate with a number of different audiences ? from districts interested in adopting Bridges in Mathematics to classroom teachers engaged with MLC?s professional learning. Although this position can be remote, we would love to have you join us in our newly renovated Portland, Oregon location. 

MLC utilizes Salesforce CRM and is implementing HubSpot as our marketing platform. Connecting those platforms with our website, free math apps, and Bridges Educator Site will provide a great deal of data that we can utilize to better target our communications to relevant audiences. You will push up your sleeves and use your HubSpot experience, curiosity, storytelling, creativity, and energy to get our content out into the world where it belongs. That said, The Math Learning Center is different than most organizations in terms of our marcoms goals. Rather than optimizing for revenue, our goal is to help educators make informed decisions before purchase and to support their success after they implement MLC curriculum and resources.

A love of math is a big plus (even if you discovered that love later in life). Since our audience is math educators, understanding what topics will resonate with our community is critical. For that, you will have access to a number of internal MLC folks who spent their careers in the classroom, many of whom utilized Bridges in Mathematics. In addition, our marketing team includes graphic design, video and audio production, and editing expertise that you can draw upon. 

We offer our employees an excellent work environment that includes:

• An emphasis on collaboration where all staff members are expected to participate in achieving organizational goals
• A dedicated team of mission-driven professionals who are passionate about math education
• Competitive pay and benefits

Do these statements describe you?  If so, we might be a match.

• You have a natural curiosity and seek to learn from each experience.
• Collaborating with multiple teams is your preferred way of working.
• You have strong writing skills and are a skilled storyteller.
• You have HubSpot experience and want to take on the role of expert for MLC (or experience with a similar marketing platform AND a desire to learn HubSpot).
• Data analysis, such as Google Analytics is one of your key tools.

Nice to Haves:

• Writing experience 
• Graphic, video and/or audio content creation
• Content editor experience
• Copy editor experience

What you will do:

• Steer marketing automation strategy based on experience, research, data, and informed instinct 
• Create and administer marketing automation campaigns
• Develop and manage Hubspot workflows that include subject matter experts, graphic designers, and copy editors 
• Identify additional ways MLC can utilize marketing technology to better understand and serve our customers and mission
• Provide data-driven insights on our marketing efforts and engagement with current customers 

Qualifications

• Minimum three years of recent experience developing and executing marketing strategies designed to foster customer loyalty, interaction, and long-term engagement
• Bachelor's degree or equivalent experience
• Advanced knowledge of marketing concepts and strategic account management requirements
• Experience working with CRM, marketing automation tools and software
• Strong analytical skills and demonstrated track record of successfully managing marketing efforts

We offer a range of benefits, including:

• Paid Time Off: 12 holidays and 24 days paid time off (PTO) annually
• Health Insurance (medical, dental, vision): Premiums paid for employees; coverage for family members may be purchased for 50% of cost
• Retirement: 401(k) plan with 3% employer contribution and 2% match
• Disability and Life Insurance: Employer-paid short-term, long-term, and group life

Offers of employment are contingent upon successfully passing a background check and drug screen. The Math Learning Center requires all employees to complete all CDC-recommended COVID-19 vaccinations.

The Math Learning Center is committed to equity and diversity in our workplace and we are an equal opportunity employer. We provide fair and equal opportunities for all employees and job applicants regardless of race, color, religious creed, national origin, ancestry, age, sex, gender, pregnancy, sexual orientation, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state and local law. The Math Learning Center hires and promotes individuals solely on the basis of their qualifications for the job to be filled.