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Head - Marketing - FMCG (7-10 yrs)

Our client is an upcoming FMCG brand. They promote healthy lifestyle offering a wide range of nature-based products.
- To formulate Brand Plan and propose various Marketing strategies in accordance to Corporate policy
- To drive the growth plans of the brand at national level in a system driven manner.
- To rollout and ensure implementation of digital, ATL & BTL activation strategy.
- To create MIS of the competitor brands. Develop an annual marketing plan in conjunction & budget management to delivered marketing activity within the budget.
- Managing Marketing Referral & relationship buildings & submit report to the Management.
- Logo redesign if required and Build Positive Brand Images in Market.
- Brand Manual design with technical specification.
- To spearhead integrated brand marketing, PR and packaging strategy for company's retail brand Contribute in establishing brand ethos, positioning, communication and segmentation in line with company's vision and objectives.
- Infuse and enable research oriented market insights for scientific decision making pertaining to business development strategy, new product development & launch etc.
- Lead trade marketing strategy development to attain defined objectives throughout product categories in focusing markets.
- Sales support activity for traditional sales, Institutional sales & modern trade- To formulate Brand Plan and propose various Marketing strategies in accordance to Corporate policy
- To drive the growth plans of the brand at national level in a system driven manner.
- To rollout and ensure implementation of digital, ATL & BTL activation strategy.
- To create MIS of the competitor brands. Develop an annual marketing plan in conjunction & budget management to delivered marketing activity within the budget.
- Managing Marketing Referral & relationship buildings & submit report to the Management.
- Logo redesign if required and Build Positive Brand Images in Market.
- Brand Manual design with technical specification.
- To spearhead integrated brand marketing, PR and packaging strategy for company's retail brand Contribute in establishing brand ethos, positioning, communication and segmentation in line with company's vision and objectives.
- Infuse and enable research oriented market insights for scientific decision making pertaining to business development strategy, new product development & launch etc.
- Lead trade marketing strategy development to attain defined objectives throughout product categories in focusing markets.
- Sales support activity for traditional sales, Institutional sales & modern trade
- Minimum of 7+ years of experience with relevant Master degree preferably from a premium B school.

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  • Company Description:
    As VITO wants to accelerate the transition to a sustainable world, we work in India, where fast transitions are taking place and where we can have an impact. We have undertaken research projects in collaboration with India since 2007, starting with bio-economy and green chemistry.
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Company
Vito India
Posted
01/15/2022
Location
Mumbai, MH, IN