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Category Analyst

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's®-Infinite Possibilities. One Family.


The primary role of this position is to leverage consumer, shopper, and trade insights to build customerrelationships and drive sales and profits for Rich Products and our customers and Rich Products. This person will be responsible for analyzing consumer, and category data along with promotional performance results into actionable strategies and tactics for our key customers. The goal is supporting Rich's Consumer Brands Division(CBD) in becoming a thought-leading solution provider that creates value and eventually becomes the supplier ofchoice for all Rich's Consumer Brands categories.



- Assist in developing and bring insights to the organization and customers in the areas of consumer and shopper behavior, and trade performance.
- Develop and distribute category and consumer analyses including sales, distribution, merchandising,assortment, shelving, pricing, promotion, trends, rankings, and forecasts by brand, item, etc. to support the achievement of sales and marketing objectives.
- Develop and share in-depth knowledge of the industry, shoppers and shopper marketing, competitors, and retail customers.
- Provide guidance to key retailers to strategically manage space.
- Serve as liaison expert for the Sales team on research projects with vendor partners.
- Support Sales team optimize broker insight capabilities to bring more category and consumer knowledge to our customers


- Create and maintain syndicated data reports for use by internal Sales and Marketing teams and external broker teams to analyze and improve Consumer Brands Division business.
- Create and maintain syndicated tool product groupings to best view Rich Products items.
- Assist in reporting for Governance meetings and presentations as requested.
- Prepare and publishing periodic sales trends based on available Point of Sale from retailer/syndicated data.
- Assist Category Manager in managing relationships with our syndicated vendors to maximize the use of these partnerships.
- Be a liaison between Sales and Marketing to gain alignment around the structure and elements of syndicated data


- Partner with Sales to elevate key customer relationships through the development and communication off act-based insights presentations.
- Partner with Sales to construct Business / Category Reviews for key accounts.
- Collaborate with Sales and Marketing in the development of new item sell-in presentations.
- Support Sales in recommending account specific support programs that drive category growth and build key customer relationships.
- Support Sales with reports and KPIs to communicate key trends with customers.
- Support Sales with broker management helping focus this resource to drive Rich's and customer growth.


- Bachelor's degree in Business or Marketing desired or equivalent combination of education and experience.
- 3+ years of consumer packaged goods (CPG) industry experience highly preferred.
- Previous Sales and Marketing experience a plus.
- Proficient systems knowledge and experience with syndicated point of sale (POS) and household panel data (AC Nielsen / IRI / Spectra preferred), retailer specific scanner and/or loyalty card data, or other proprietary datasources.
- Proven technical excellence in Microsoft Office Productivity tools (Word, advanced Excel, PowerPoint)
- Proven ability to interpret and draw relevant and actionable insights from various research resources and methodologies.
- Experience in analyzing and representing large, complex data sets via visualization tools (PowerBI, Tableau) aplus.
- Strong interpersonal skills and ability to work effectively with key account Sales team(s) and Marketing to understand customer and consumer needs.
- Solid communication skills to include verbal and written capabilities; strong presentation ability.
- Excellent project management skills.
- Strong problem-solving skills.
- Travel 10%

Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at if you need assistance completing this application or to otherwise participate in the application process.
Full time
Salary Range
$53,000.00 - 81,000.00
per Year
Salary range estimated by
Charlotte, NC 28201, US