Marketing Consultant Professional - II

Location: New York City, NY
Description: Overview The Marketing Activation Digital Channel Strategy Manager will develop materials to be executed on .com and My App in support of products and strategic platforms. The candidate will partner with internal stakeholder groups (i.e. Customer Experience Design, Device Marketing, Digital Operations, Product, GTM, Integrated Marketing, Legal) to develop an integrated strategy across all digital channels. The Manager will work with stakeholders on the business and creative strategy side to see projects through to completion. There will be a strong focus on delivering a customer journey that provides a premium experience, driving sales and furthering our brand narrative. The Manager will coordinate the planning and execution of projects ensuring they are best-in-class retail, completed on time, on-budget and on-strategy, supporting our key programs and initiatives based on business priorities. 
 Primary Job Responsibilities Lead Strategy and Execution: This position requires the ability to lead  digital communications strategy in the development and execution of innovative and engaging customer experiences. They will own the development of the overarching narrative for the digital channels and ensure that it is accurately and effectively carried through all work from all teams. The candidate will manage messaging and creative supporting product launches, key products and services across all digital channels. Includes responsibility for developing creative strategy and messaging elements with a focus on furthering the value proposition and to ensure a clear, engaging message to customers resulting in driving key business results. The candidate would work closely with our Marketing and Consumer partners on the development of creative, messaging, testing, and delivery/launch. To succeed, candidate must be able to make informed quick decisions and have a solution oriented approach to their work. Strategy: This position is responsible for preparing and providing strategy briefs for the creative marketing team to ensure the creative marketing group stays aligned on business objectives. The candidate would work with various teams to oversee development and execution of digital elements for each campaign, and would lead the approval process with all relevant stakeholders. Cross Channel Integration: This position is responsible for alignment and integration with inter and cross channel teams, managing the ongoing communication with these stakeholders for applicable projects. Key partners include, but not limited to other Marketing Activation channel teams (e.g. Retail), Integrated Marketing, GTM, Brand, Production, Customer Experience/Design, Digital Ops, Product and Device teams, IT and their vendors. Additionally, collaboration with internal partners/integrated marketing is vital to ensure work remains consistent with other channels to reinforce the message and result in immediate customer action. The candidate must be able to strike the balance of when to lead creative development and when to be a part of a more integrated team, which will vary by project. Job Qualifications  Bachelor's degree required 7+ years marketing experience Strong business acumen and critical/strategic thinking ability Strong communication skills Ability to think creatively Ability to juggle multiple priorities to meet deadlines in a dynamic environment Demonstrated track record of executing programs and driving measurable results Proven success in working in highly complex environments Marketing communications or other creative experience with a focus on translated market knowledge/strategy into compelling stories and tools for sales channels Demonstrated experience in developing/executing effective digital marketing programs Experience in Project Managing across functional teams Ability to work independently and make quick decisions Ability to work in a team environment Demonstrated skill of flexibility to respond to changing direction Agency management experience 
Preferred: Digital channel experience Experience working at a creative agency Fluency to read/write/understand Spanish 
Other: Travel ? less than 25% Availability during non-business hours, as needed Located in Basking Ridge, NJ or 140 West Street -- in office schedule still to be confirmed pending COVID precautions

This job and many more are available through The Judge Group. Find us on the web at
The Judge Group
Salary Range
$59,000.00 - 99,000.00
per Year
Salary range estimated by
New York, NY 10261, US
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