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Food Marketing Manager/Sr. CPG

An international food company is seeking for a qualified Sr. Marketing Manager who has experience in food/beverage/CPG (consumer package goods) industry for 5 + years. Experience in marketing research, e-commerce and digital marketing is highly preferred.

- Currently 100% remote but after COVID, need to commute to office (maybe 2-3 times a week)

This company has been around for about 100 years in Japan and able to locate their product at most major grocery stores, Costco and etc.

*** Please contact for the name of the company***

Location: near Costa Mesa, CA

Direct Hire/ Exempt

Salary: $120-150K/yr (including bonus -1 months of salary)

Title: Sr. Marketing Manager

Business Hour: Monday to Friday – flex time if work 8 hours/day

Must be able to commute to office after COVID (currently 100% work from home) - maybe couple times a week

Great benefits: Medical/ Dental / Vision – (100% for employee, 50% for family) Vacation, National Holiday, 401K, Life Insurance

Summary

Manage all marketing department and create marketing strategies to create better image and profit for the company.

Job Description

· Develops and executes short and long-range E-Commerce business plan and strategy.

· Analyzes data through E-commerce to formulate marketing plan and strategy accordingly.

· Provides brand direction and develops and executes brand marketing programs including digital, data-based solutions.

· Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity. 

· Reviews market research to anticipate competition and market trends and translate consumer attitudes into new marketing directions.

· Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

· Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.

· Oversees market potential identification, establishment of pricing and market strategies, estimates of potential sales, introduction of product developed by Global Headquarter to market, and management of mature products through phase-out.

· Oversees communication with the company’s headquarters in Japan and plant in Thailand to create product labels and packaging in compliance with the FDA guidelines.

· Leads a marketing team to conduct on research to maintain knowledge of legal requirements and government reporting regulations affecting packaged food product development and distribution in the U.S., and ensures compliance with all applicable regulations.

· Leads a marketing team to plans, coordinate, implement and finalize all phases of product development projects according to the specifications and deadlines.

· Manage 2 direct reports – motivate and review

· Other related job will be assigned

Job Requirements

· Must have Bachelor’s Degree in Business or Marketing related field

· 5+ years of Marketing experience in Food/ Beverage/ CPG industry.

· Must demonstrate marketing planning, forecasting, and marketing execution experience

· Bilingual in Japanese (conversational) preferable but not a must

· Must be able to travel nationally including East Coast (couple times a year for 3-5 days for tradeshow and convention) – after COVID

· Proficient in EXCEL spreadsheet and PowerPoint presentation software.

· Relies on extensive experience and judgment to plan and accomplish goals.

This company has been outsourcing the recruiting matters to Ingredi, Inc., a recruiting agency. Ingredi, Inc. is responsible for reviewing and selecting resumes and conducting initial interviews.'

Job Type: Full-time

Pay: $120,000.00 - $150,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Day shift
  • Monday to Friday

Supplemental Pay:

  • Bonus pay

Education:

  • Bachelor's (Preferred)

Experience:

  • Food Marketing: 5 years (Preferred)

Language:

  • Japanese (Preferred)

License/Certification:

  • Driver's License (Preferred)

Willingness to travel:

  • 50% (Preferred)

Work Location: One location

Company
Ingredi, Inc.
Posted
11/14/2021
Location
Costa Mesa, CA 92626, US