Communications and Marketing Specialist


The Communication and Marketing Specialist is responsible for executing and monitoring communications strategies internally and externally. This role involves creating public relations and marketing materials such as press releases, social media posts, and newsletters. This role also involves tracking and reporting analytics on marketing and communications campaigns and coordinating promotional events.

Essential Functions:

· Works closely with the onboarding of Staff and Board as it relates to communicating our mission, vision and goals internally and externally to create cohesive representation of our organization through our workforce

· Builds strategic partnerships with media outlets that build and establish our brand

· Oversees and manages the Agency’s internal and external newsletters to produce creative and captivating material

· Oversees all social media outlets to ensure clear communication with all stakeholders

· Establishes and maintains tracking mechanisms to provide targeted analytics of the Agency’s digital foot print

· Manages and maintains strategic and targeted lists for eblasts, newsletters etc.

· Works with Director of Community Engagement team to design materials for outreach and events

· Supports in the writing and editing of internal and external pieces to ensure we are communicating our message clearly

· Works with the Director of Human Resources to announce personnel movements throughout the Agency

· Demonstrates a positive role model for others by maintaining the highest level of professional and ethical behavior throughout interactions with both internal and external customers.

· Attends work regularly per assigned work schedule and in accordance with Agency policy.

· Attends and participates with in-service training, staff meetings and other activities to facilitate professional development.

· Works cooperatively with others including all staff, supervisors, administrators, co-workers, community professionals, clients, vendors and the public.

· Follows instructions and abides by Agency policies and procedures.

· Assumes other duties, responsibilities and special projects as needed

Education, Experience and Knowledge:

· High school diploma required, associates or bachelor’s degree preferred

· Two years’ experience in administrative support position

· Experience with event planning/management preferred

· Experience with CRM management system such as SalesForce

· Excellent customer service skills

· Valid Driver’s License

· Required use of personal vehicle to fulfill job-related responsibilities.

· May be required to work an occasional evening or week-end event or support meeting.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • Ability to work in an office environment
  • Ability to communicate on the telephone
  • Ability to sit for long periods of time
  • Ability to walk up and down stairs
  • Ability to lift 20 lbs.
  • Ability to bend, lift and carry
  • Full awareness of environmental stimuli
  • Ability to use computer
  • Ability to operate a motor vehicle

Abilities and Skills:

  • Strong computer proficiency especially with Microsoft Office (Word, Excel and PowerPoint)
  • Must be proficient using Adobe
  • Must be proficient in using Word Press
  • Effective decision-making and problem-solving skills
  • Must be organized, flexible and dedicated to quality service delivery
  • Ability to work independently and collaboratively with others
  • Proficient in technology applications
  • Ability to complete tasks with numerous interruptions
  • Ability to work with little to no direct supervision
  • Ability to analyze data and recommend action
  • Demonstrate integrity and ethical standards in job performance
  • Strong organizational skills with the ability to prioritize tasks
  • Ability to communicate effectively, both orally and in writing across all levels of the organization
  • Ability to work with sensitive information and maintain a high degree of confidentiality
  • Ability to demonstrate compassion and respect for persons with economic challenges

AAP/EEO Statement:

Community Action Council of Howard County is an equal opportunity employer.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

NOTE: At the discretion of the Personnel Officer, additional related experience and/or education may be substituted in lieu of the requirements specified above under Education and Experience.'
Work Remotely

  • No

Job Type: Full-time

Pay: $54,000.00 - $60,000.00 per year


  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Tuition reimbursement
  • Vision insurance


  • 8 hour shift
  • Monday to Friday

COVID-19 considerations:
All employees are required to wear a mask.

Application Question(s):

  • Are you able to work an occasional evening or weekend event?
  • Do you have experience with Adobe and/or WordPress


  • Associate (Required)


  • Salesforce: 1 year (Preferred)
  • event planning/management: 1 year (Preferred)


  • Driver's License (Required)

Work Location: One location

Salary Range
$40,000.00 - 67,000.00
per Year
Salary range estimated by
Columbia, MD 21046, US
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